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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
- Other info: Opportunity to work with a passionate team in the fitness and wellness industry.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We’re scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We’re looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that’s both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You’ll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We’re Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you’ll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that’s clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that’s able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: Your portfolio with at least one example of conversion-focused work, a few lines on why this brief interests you, your availability and day rate confirmation.
Freelance Web Designer in Guildford employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Guildford
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can introduce you to someone at BLOKBLOK.
✨Tip Number 2
Show off your skills! Create a mini-project that showcases your ability to design conversion-focused web pages. Share it on your portfolio and social media. This will grab attention and demonstrate your understanding of user behaviour.
✨Tip Number 3
Be proactive in your communication! When you apply, don’t just send your portfolio. Include a brief analysis of BLOKBLOK's current website and suggest one or two ideas for improvement. This shows initiative and that you’re already thinking about their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the time to follow our process. Make sure to highlight your experience with Framer and any relevant projects in your submission.
We think you need these skills to ace Freelance Web Designer in Guildford
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio is front and centre! We want to see examples of your conversion-focused designs, so pick pieces that really highlight your skills in user journeys and sign-up flows. Remember, it’s not just about looking pretty; it’s about driving action!
Tailor Your Application: When you write your application, don’t just send a generic cover letter. Tell us why this project excites you and how your experience aligns with our needs. We love seeing passion and a personal touch in applications!
Be Clear and Concise: In your email, keep things straightforward. Clearly state your availability and day rate, and make sure to include a few lines on why you’re the right fit for this role. We appreciate clear communication, so let’s keep it simple!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important details. Plus, it’s super easy to do!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOKBLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance user behaviour and drive conversions.
✨Showcase Your Conversion-Focused Portfolio
Bring your A-game by presenting a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also effectively drive action, aligning with the brand's visual direction.
✨Prepare to Collaborate
Since this role involves working closely with the Growth Lead and Brand & Content team, be ready to discuss how you approach collaboration. Share examples of past projects where communication and dialogue led to successful outcomes, showing that you value input from multiple stakeholders.
✨Be Ready to Audit and Recommend
BLOKBLOK is looking for someone who can validate or challenge their hypotheses about website changes. Prepare to discuss your auditing process and how you would approach recommending solutions that are both commercially effective and true to the brand's identity.