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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing projects.
- Other info: Collaborative environment with opportunities to shape the future of our digital strategy.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
The predicted salary is between 32000 - 48000 £ per year.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand. This isn't a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert. You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We're Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that's clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you're used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that's able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email: Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Locations
Freelance Web Designer in Guildford, Surrey employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Guildford, Surrey
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. We all know that personal recommendations can open doors, so don’t be shy about letting people know you’re on the lookout for freelance gigs.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Include examples that highlight your ability to drive action and align with brand direction. We want to see what makes you stand out!
✨Tip Number 3
Be proactive in your communication. When you reach out to potential clients, make sure to ask questions and show genuine interest in their needs. We believe that clear and engaging dialogue can lead to amazing collaborations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about working with us at BLOK. Don’t forget to include your availability and day rate!
We think you need these skills to ace Freelance Web Designer in Guildford, Surrey
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a portfolio that highlights your conversion-focused design work. We want to see how you've tackled sign-up flows and landing pages that drive action, so pick your best examples!
Tailor Your Application: When you write your application, connect your experience directly to our needs. Let us know how your skills in Framer and user behaviour can help us achieve our goals. We love seeing applicants who really get what we're about!
Be Clear and Concise: In your email, keep it straightforward. A few lines on why this brief excites you will go a long way. We appreciate clear communication, so make sure your message is easy to read and gets to the point.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance conversions during the interview.
✨Showcase Your Conversion-Focused Portfolio
Bring along a portfolio that highlights your best work in conversion-focused design. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. Be ready to explain your thought process behind each project.
✨Prepare to Collaborate
BLOK values communication and dialogue, so be prepared to discuss how you work with others. Think of examples where you've successfully collaborated with teams or stakeholders to refine designs based on feedback and insights.
✨Challenge and Validate Ideas
Since the role involves auditing and recommending changes, come prepared with your own ideas on what could improve their website. Show that you can validate or challenge existing hypotheses with data-driven insights, and be ready to discuss your approach to AB testing and analytics.