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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
- Other info: Opportunity to work with a passionate team in the fitness and wellness industry.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that’s clear and proactive
- It would be great if you also had:
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that is able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: Your portfolio with at least one example of conversion-focused work, a few lines on why this brief interests you, your availability and day rate confirmation.
Freelance Web Designer in Gloucester employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Gloucester
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Include examples that highlight your ability to drive action and align with brand direction. This will make you stand out when applying through our website.
✨Tip Number 3
Be proactive in your communication. When you reach out, ask insightful questions about the project and share your thoughts on their current website. This shows you're not just a designer but a strategic thinker who can add value.
✨Tip Number 4
Stay flexible and open-minded! The best collaborations happen when we adapt and refine ideas together. Be ready to take feedback and iterate on your designs to create something truly effective for BLOKBLOK.
We think you need these skills to ace Freelance Web Designer in Gloucester
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio is front and centre! We want to see examples of your conversion-focused designs, so pick pieces that really highlight your skills in user journeys and sign-up flows. Remember, it’s not just about looking pretty; it’s about driving action!
Tailor Your Application: When you write your application, don’t just send a generic cover letter. Tell us why this project excites you and how your experience aligns with our needs. We love seeing passion and a personal touch in applications!
Be Clear About Your Availability: We’re looking for someone who can commit around one day a week, so be upfront about your availability. Let us know when you can start and how you plan to fit this into your schedule. Clarity helps us all!
Communicate Like a Pro: Since we value clear and proactive communication, make sure your application reflects that. Use concise language and structure your thoughts well. This will give us a taste of how you’ll communicate during the project!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio Effectively
Make sure to highlight your best work that aligns with the job description. Focus on projects that demonstrate your ability to create conversion-focused designs, like landing pages and user journeys. Be ready to discuss the thought process behind each piece and how it contributed to user behaviour.
✨Understand Their Brand and Goals
Before the interview, dive deep into BLOKBLOK's brand identity and their current website. Familiarise yourself with their fitness philosophy and think about how your design can enhance their user experience. This will show that you’re not just a designer but someone who understands their mission.
✨Prepare for Collaborative Discussion
Since they value communication and dialogue, be prepared to discuss your ideas openly. Think of questions that can help you understand their needs better and be ready to challenge their hypotheses with your insights. This shows you’re proactive and willing to engage in a collaborative process.
✨Highlight Your Analytical Skills
Given the emphasis on validating hypotheses through analytics, be ready to talk about your experience with A/B testing and how you've used data to inform your design decisions. Share specific examples where your analytical approach led to successful outcomes.