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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing projects, and collaboration with a creative team.
- Why this job: Join us to shape our online presence and make a real impact in the fitness industry.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
- Other info: Work approximately one day a week with flexible scheduling.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration.
The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand.
You’ll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you’ll need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Freelance - Wordpress Web Designer employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance - Wordpress Web Designer
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can introduce you to someone at BLOK.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Highlight projects that align with BLOK's brand and demonstrate your ability to drive action through design. This will make you stand out!
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to BLOK with your ideas on how you could improve their website. A well-thought-out proposal can show them you’re serious and ready to jump in.
✨Tip Number 4
Stay flexible and open-minded! Since this role is remote-first, be prepared to adapt your working style. Show that you can collaborate effectively with their Growth Lead and Brand & Content team, whether online or in-person.
We think you need these skills to ace Freelance - Wordpress Web Designer
Some tips for your application 🫡
Showcase Your Best Work: Make sure to include a portfolio that highlights your conversion-focused designs. We want to see those sign-up flows and landing pages that really drive action, so pick your best pieces that align with our brand direction.
Tailor Your Application: When applying, take a moment to tailor your application to BLOK. Mention how your experience aligns with our needs, especially in fitness or lifestyle brands. We love seeing candidates who understand our mission and can bring something unique to the table.
Be Clear About Your Availability: Since we’re looking for someone to commit around 1 day a week, be upfront about your availability and day rate. This helps us understand how you fit into our plans and ensures we’re on the same page from the get-go.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of applications and makes it easier for you to submit all the necessary info in one go!
How to prepare for a job interview at BLOK
✨Know Your Stuff
Before the interview, make sure you thoroughly understand BLOK's brand and their current website. Familiarise yourself with their fitness philosophy and how it translates into their online presence. This will help you speak confidently about how your design ideas can enhance their brand.
✨Showcase Relevant Work
Bring a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows and landing pages that have successfully driven action. Make sure to explain the thought process behind each project, especially how they align with brand direction.
✨Prepare for Collaboration
Since you'll be working closely with the Growth Lead and Brand & Content team, think about how you can demonstrate your collaborative skills. Be ready to discuss how you approach feedback and incorporate it into your design process, as well as any past experiences where teamwork led to successful outcomes.
✨Data-Driven Design
BLOK values analytics and AB testing, so come prepared to discuss how you've used data to inform your design decisions in the past. Share specific examples of how you've validated hypotheses and adjusted your designs based on user behaviour to improve conversions.