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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Other info: Work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We’re looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that’s both commercially effective and true to our brand.
You’ll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you’ll need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Freelance - Wordpress Web Designer in Edinburgh employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance - Wordpress Web Designer in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs, and who knows? They might just have the perfect opportunity for you.
✨Tip Number 2
Show off your skills! Make sure your portfolio is up-to-date with your best conversion-focused designs. Highlight projects that align with BLOK's brand and demonstrate your ability to drive action through design.
✨Tip Number 3
Be proactive! Don’t wait for job postings to come to you. Check out our website regularly for new opportunities and apply directly. We love seeing enthusiastic candidates who take the initiative!
✨Tip Number 4
Prepare for collaboration! Brush up on your communication skills because you'll be working closely with our Growth Lead and Brand & Content team. Being able to articulate your ideas clearly will set you apart from the rest.
We think you need these skills to ace Freelance - Wordpress Web Designer in Edinburgh
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio that highlights your best work, especially projects focused on conversion design. We want to see how you've tackled sign-up flows and landing pages that drive action!
Tailor Your Application: When applying, take a moment to tailor your application to BLOK's needs. Mention your experience with fitness or lifestyle brands and how you can help us increase conversions while staying true to our brand.
Be Clear About Your Availability: Since we’re looking for someone to commit around 1 day a week, be upfront about your availability and day rate in your application. This helps us understand how we can work together!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of applications and ensure you don’t miss out on this exciting opportunity!
How to prepare for a job interview at BLOK
✨Know Your Stuff
Before the interview, make sure you thoroughly understand BLOK's brand and their current website. Familiarise yourself with their fitness philosophy and how it translates into their online presence. This will help you speak confidently about how your design ideas can enhance their brand.
✨Showcase Relevant Work
Prepare a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows and landing pages that have successfully driven action. Make sure to explain the thought process behind each project, especially how they align with brand direction.
✨Be Ready to Collaborate
Since you'll be working closely with the Growth Lead and Brand & Content team, demonstrate your collaborative spirit. Be prepared to discuss how you approach teamwork and how you can integrate feedback into your design process.
✨Talk Data and Testing
BLOK values data-driven decisions, so come equipped with examples of how you've used A/B testing and analytics in past projects. Discuss how these methods helped validate your design choices and led to improved conversions.