At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Other info: Opportunity to work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand. This isn't a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert. You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We're Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that's clear and proactive
- It would be great if you also had:
- Experience in fitness, wellness, or lifestyle brands, especially if you're used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that's able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email: Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Locations
Freelance Web Designer in Devon, Plymouth employer: BLOK
BLOK is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for creative minds looking to make a significant impact in the fitness industry. With a focus on meaningful projects and ongoing collaboration, we offer flexible working arrangements and the opportunity to contribute to our growth as we expand our boutique fitness studios across London. Join us to not only enhance your design skills but also to be part of a team that values innovation and user-centric solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Web Designer in Devon, Plymouth
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. We all know that personal recommendations can open doors, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Show off your skills! Create a mini-project or a case study that highlights your conversion-focused design abilities. This will not only showcase your talent but also demonstrate your understanding of user behaviour, which BLOK is keen on.
✨Tip Number 3
Be proactive in your communication. When you reach out to potential clients or collaborators, make sure to express your ideas clearly and show that you’re ready to engage in dialogue. We believe that great work comes from collaboration!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about working with us at BLOK. Don’t forget to include your portfolio and why you’re excited about this project!
We think you need these skills to ace Freelance Web Designer in Devon, Plymouth
Some tips for your application 🫡
Showcase Your Best Work:Make sure your portfolio is top-notch! Highlight projects that demonstrate your conversion-focused design skills, especially those that align with BLOK's brand. We want to see how you’ve made users click and convert!
Tailor Your Application:When you write your application, don’t just send a generic message. Tell us why this project excites you and how your experience fits the bill. We love seeing genuine interest and enthusiasm!
Be Clear and Concise:In your email, keep it straightforward. Share your availability and day rate clearly, and make sure to include all the required info. We appreciate clear communication, so let’s start off on the right foot!
Engage with Us:We’re all about collaboration, so feel free to share any initial thoughts or ideas you have about the brief. This shows us you’re proactive and ready to dive into the project. Apply through our website and let’s chat!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance conversions during the interview.
✨Showcase Your Conversion-Focused Portfolio
Bring along a portfolio that highlights your best work in conversion-focused design. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. Be ready to explain your thought process behind each project.
✨Prepare to Collaborate
BLOK values communication and dialogue, so be prepared to discuss how you approach collaboration. Think of examples where you've worked closely with teams to refine ideas and achieve a common goal, especially in a remote setting.
✨Challenge and Validate Ideas
Since the role involves auditing and recommending changes, come prepared with insights or suggestions based on your experience. Show that you can validate or challenge existing hypotheses with data-driven reasoning, particularly around user behaviour and conversion strategies.
