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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer and a portfolio showcasing conversion-focused design.
- Other info: Collaborative environment with opportunities to influence key projects.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand. This isn't a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert. You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We're Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that's clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you're used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that's able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email: Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Locations
Freelance Web Designer in Devon, Exeter employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Devon, Exeter
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. We all know that personal recommendations can open doors, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Show off your skills! Create a mini-project or a case study that highlights your conversion-focused design abilities. Share it on social media or your portfolio site to catch the eye of potential clients like BLOK.
✨Tip Number 3
Be proactive in your communication. When you reach out to potential clients, make sure to ask insightful questions about their needs. This shows that you’re not just another designer; you’re someone who genuinely wants to help them succeed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to follow our process—it shows you’re serious about joining our team!
We think you need these skills to ace Freelance Web Designer in Devon, Exeter
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a portfolio that highlights your conversion-focused design work. We want to see how you've tackled sign-up flows and landing pages in the past, so pick your best examples that align with our brand direction.
Tailor Your Application: When you write your application, don’t just send a generic message. Tell us why this project excites you and how your skills can help BLOK grow. We love seeing genuine interest and enthusiasm!
Be Clear About Your Availability: In your application, let us know when you can start and your day rate. We’re looking for someone who can commit around one day a week, so being upfront about your schedule will help us plan better.
Communicate Like a Pro: Since we value clear and proactive communication, make sure your application reflects that. Use concise language and structure your thoughts well. This will give us a taste of how you’ll communicate during the project!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance conversions during the interview.
✨Showcase Your Conversion-Focused Portfolio
Bring along a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. Be ready to explain your thought process behind each project.
✨Prepare to Collaborate
BLOK values communication and dialogue, so be prepared to discuss how you work with others. Share examples of past collaborations and how you’ve taken feedback from multiple stakeholders to refine your designs.
✨Think Like a User
During the interview, demonstrate your understanding of user behaviour. Discuss what makes someone click or convert, and be ready to challenge their hypotheses with your insights. This shows you’re not just about aesthetics but also about functionality and results.