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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
- Other info: Work with a passionate team in the fitness and wellness industry.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration.
The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Creative Web Designer employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Web Designer
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance web design gigs. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your skills! Make sure your portfolio is up-to-date with your best conversion-focused designs. Highlight projects that align with BLOK's brand and demonstrate your ability to drive action through user journeys.
✨Tip Number 3
Be proactive! If you see areas on BLOK's website that could use a fresh touch, create mock-ups or suggestions and share them when you apply. This shows initiative and that you’re already thinking about how to improve their site.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the project ASAP.
We think you need these skills to ace Creative Web Designer
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio that highlights your best work, especially projects focused on conversion design. We want to see how you've tackled sign-up flows and landing pages that drive action!
Tailor Your Application: When applying, customise your application to reflect our brand and the specific role. Mention your experience with Framer and any relevant projects in fitness or lifestyle brands. This helps us see how you fit into our vision!
Be Clear About Your Availability: Since we’re looking for someone to commit around one day a week, be upfront about your availability and day rate. This helps us plan better and ensures we’re on the same page from the start.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to keep track of applications and makes sure your details land right in our inbox!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio
Make sure to bring along a well-curated portfolio that highlights your conversion-focused designs. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. This will demonstrate your ability to align with BLOK's brand while achieving their commercial goals.
✨Understand Their Brand
Before the interview, take some time to research BLOK and their brand identity. Familiarise yourself with their visual direction and ethos. This will help you speak confidently about how you can enhance their website while staying true to their brand values.
✨Prepare for Collaboration
Since you'll be working closely with the Growth Lead and Brand & Content team, think about how you can effectively collaborate. Be ready to discuss your approach to teamwork and how you can contribute to brainstorming sessions, especially when it comes to validating or challenging their hypotheses.
✨Know Your Tools
Familiarise yourself with Framer, as it's their current website builder. If you have experience with A/B testing and analytics, be prepared to share specific examples of how you've used these tools to guide design decisions in the past. This will show that you're not just creative, but also data-driven.