At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Other info: Work closely with our Growth Lead and Brand & Content team.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Freelance - Wordpress Web Designer in Crawley employer: BLOK
BLOK is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for creative minds looking to make a significant impact in the fitness industry. With flexible remote working options and the opportunity to engage with a passionate team on exciting projects, you will find ample room for professional growth and innovation. Join us to contribute to a brand that values your expertise while shaping the future of boutique fitness in London.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance - Wordpress Web Designer in Crawley
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can introduce you to someone at BLOK.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Include examples of sign-up flows and landing pages that have driven action. This will help us see how you can elevate BLOK's online presence.
✨Tip Number 3
Be proactive! If you have ideas on how to improve BLOK's website, don’t hesitate to share them during your discussions. We love candidates who can validate or challenge our thinking with fresh insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our team and contributing to our growth.
We think you need these skills to ace Freelance - Wordpress Web Designer in Crawley
Some tips for your application 🫡
Showcase Your Best Work:Make sure to include a portfolio that highlights your conversion-focused designs. We want to see those sign-up flows and landing pages that really drive action, so pick your best pieces that align with our brand direction.
Tailor Your Application:When applying, take a moment to tailor your application to BLOK. Mention how your experience in fitness or lifestyle brands can help us achieve our goals. We love seeing candidates who understand our mission and can bring something unique to the table.
Be Ready to Validate Ideas:We’re looking for someone who can not only execute but also challenge our thinking. In your application, share examples of how you've used AB testing and analytics to validate design decisions. Show us you can think critically about the work!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of applications and ensures you get all the latest updates from BLOK. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio
Make sure to bring along a well-curated portfolio that highlights your conversion-focused designs. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. This will demonstrate your ability to align with BLOK's brand while achieving their commercial goals.
✨Understand Their Brand
Before the interview, take some time to research BLOK and their brand identity. Familiarise yourself with their visual direction and ethos. This will help you speak confidently about how you can enhance their website while staying true to their brand values.
✨Prepare for Collaboration
Since you'll be working closely with the Growth Lead and Brand & Content team, be ready to discuss how you approach collaboration. Share examples of past projects where you’ve successfully worked with others to achieve a common goal, especially in a remote setting.
✨Discuss Your Analytical Approach
BLOK is looking for someone who can validate or challenge their hypotheses through AB testing and analytics. Be prepared to talk about your experience with these methods and how you've used data to guide design decisions in previous projects.
