At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Other info: Work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Freelance - Wordpress Web Designer in Brighton employer: BLOK
BLOK is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for creative minds looking to make a significant impact in the fitness industry. With flexible remote working options and the opportunity to engage with a passionate team on exciting projects, you will find ample room for professional growth and innovation. Join us to contribute to a brand that values your expertise while shaping the future of boutique fitness in London.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance - Wordpress Web Designer in Brighton
✨Show Off Your Skills with a Killer Portfolio
As a freelance UX/UI designer, your portfolio is your best mate. Make sure to showcase a variety of projects that highlight your design process, not just the final product. Include case studies that tell a story about how you approached the problem and the impact of your design solutions.
✨Get Involved in Design Communities
Dive into online design communities like Dribbble, Behance, or even UX forums on Reddit. These platforms not only allow you to showcase your work but also help you connect with potential clients and fellow designers. Plus, attending local design meetups or online webinars can open up freelance opportunities that aren’t advertised elsewhere.
✨Nail Your Pitch
When reaching out to potential clients, tailor your pitches to their specific needs. Highlight how your skills align with their projects and mention any related work you've done. Remember, clients love to see how you can add value to their business, so be clear about what you can bring to the table.
✨Leverage Social Media for Visibility
Showcase your design work on platforms like Instagram or LinkedIn. Post regularly and engage with your audience; ask for feedback on your designs or share insights into your creative process. This not only builds your brand but can lead to potential clients sliding into your DMs!
We think you need these skills to ace Freelance - Wordpress Web Designer in Brighton
Some tips for your application 🫡
Showcase Your Design Portfolio:As a freelance UX/UI designer, your portfolio is your golden ticket! Make sure it’s packed with your best work, showcasing your design process, user flows, and final products. Highlight projects that demonstrate not just your aesthetic skills but also your ability to solve real user problems.
Tailor Your Application to BLOK:When applying for the freelance role of Freelance - Wordpress Web Designer at BLOK, take a moment to research their style and design language. Customising your CV and portfolio to align with their brand aesthetics shows you're not just any designer, but the perfect fit for their team.
Crisp and Clear Proposals:When you pitch yourself, be direct about what you can bring to the table. Outline your skills clearly and mention your rates upfront. A straightforward proposal lets BLOK know you're professional and ready to hit the ground running!
Highlight Collaboration Experience:Freelance roles often involve working with various clients. Make sure to showcase any previous collaboration experiences in your CV. Mention how you’ve worked with developers, marketers, or stakeholders to create designs that keep all parties happy — that's a key selling point for us!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio like a Pro
Your portfolio is your calling card, so make sure it’s not just pretty but also tells a story. Arrange your best UX/UI design projects in a way that highlights your thought process, problem-solving skills, and the impact of your work. Talk about the challenges you faced and how you tackled them—freelancers need to show they can handle real-world problems.
✨Use Design Tools Effectively
Familiarity with design tools such as Figma, Sketch, and Adobe XD is crucial in our field. Be ready to discuss your experience with these tools in real scenarios. They might ask specific technical questions about how you’d approach a design problem or your workflow, so brush up on those details and think of examples from your previous freelance projects.
✨Prepare for Client-Centric Questions
As a freelancer, you'll be client-facing, so expect questions about handling client feedback and managing expectations. Prepare examples of how you've dealt with difficult situations or miscommunications in previous projects. Your ability to communicate effectively with clients is a major selling point, and it’s worth stressing how well you can read and meet their needs.
✨Demonstrate Flexibility and Self-Management
Freelance work requires a lot of self-discipline and time management. Be prepared to discuss how you organise your time, juggle multiple clients, and prioritise tasks. Sharing how you've successfully managed deadlines and client relationships in the past can really set you apart from the competition and show that you're more than just a designer—you're a complete package.
