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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer and a portfolio showcasing conversion-focused design.
- Other info: Collaborative environment with opportunities to influence key projects.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that’s clear and proactive
- It would be great if you also had:
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that is able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: Your portfolio with at least one example of conversion-focused work, a few lines on why this brief interests you, your availability and day rate confirmation.
Freelance Web Designer in Bournemouth employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a mini-project that showcases your ability to design conversion-focused web pages. Share it on social media or relevant forums to grab attention from potential clients, including BLOKBLOK.
✨Tip Number 3
Be proactive in your communication. When you apply, don’t just send your portfolio; include a brief analysis of their current website and suggest improvements. This shows you’re already thinking about their needs and how you can help.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to follow our process. Don’t miss out on this opportunity!
We think you need these skills to ace Freelance Web Designer in Bournemouth
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio highlights your conversion-focused designs. We want to see examples of sign-up flows and landing pages that not only look great but also drive action. This is your chance to shine, so pick pieces that really demonstrate your skills!
Tailor Your Application: When you write your application, connect your experience directly to our needs. Mention your familiarity with Framer and how you've tackled similar projects in the past. We love seeing candidates who take the time to align their skills with what we're looking for.
Be Clear and Concise: In your email, keep it straightforward. A few lines on why this project excites you will go a long way. We appreciate clear communication, so make sure your availability and day rate are easy to find in your message.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOKBLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance conversions during the interview.
✨Showcase Your Portfolio Strategically
When presenting your portfolio, focus on conversion-focused designs that align with the job description. Highlight specific projects that demonstrate your ability to create user journeys that drive action, and be ready to explain your thought process behind each design choice.
✨Prepare for Collaborative Discussion
Since BLOKBLOK values communication and dialogue, come prepared to discuss your ideas openly. Think about how you can validate or challenge their hypotheses regarding website changes, and be ready to engage in a constructive conversation with their Growth Lead and Brand & Content team.
✨Understand the Fitness Brand Landscape
If you have experience in fitness, wellness, or lifestyle brands, make sure to mention it. Show that you understand the unique challenges and opportunities in this sector, especially when it comes to designing for higher-priced items and conversion-focused strategies.