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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Other info: Work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Freelance - Wordpress Web Designer in Birmingham employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance - Wordpress Web Designer in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs, and who knows? They might just have the perfect opportunity for you.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Highlight your best work that aligns with BLOK's brand and showcases your ability to drive action through design.
✨Tip Number 3
Be proactive! Don’t wait for job postings to come to you. Reach out directly to companies like BLOK that inspire you. Share your ideas on how you can help them improve their website and conversions.
✨Tip Number 4
Stay flexible and open-minded! Since this role is about collaboration, be ready to adapt your designs based on feedback from the Growth Lead and Brand & Content team. Show them you’re a team player who can bring their vision to life.
We think you need these skills to ace Freelance - Wordpress Web Designer in Birmingham
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio that highlights your best work, especially projects focused on conversion design. We want to see how you've tackled sign-up flows and landing pages that drive action!
Tailor Your Application: When applying, take a moment to tailor your application to BLOK's needs. Mention your experience with fitness or lifestyle brands and how you can help us increase conversions while staying true to our brand.
Be Clear About Your Availability: Since we’re looking for someone to commit around one day a week, be upfront about your availability and day rate. This helps us understand how we can work together effectively from the get-go!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of applications and ensures you don’t miss any important details!
How to prepare for a job interview at BLOK
✨Know Your Stuff
Before the interview, make sure you thoroughly understand BLOK's brand and their current website. Familiarise yourself with their fitness and wellness focus, and think about how your design experience can enhance their conversion rates.
✨Showcase Relevant Work
Bring along a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows and landing pages that have driven action, especially for higher-priced items. This will demonstrate your ability to align with their brand while achieving results.
✨Prepare to Collaborate
Since you'll be working closely with the Growth Lead and Brand & Content team, be ready to discuss how you approach collaboration. Share examples of past projects where you’ve successfully worked with others to achieve a common goal.
✨Talk Data and Testing
BLOK values data-driven decisions, so be prepared to discuss your experience with A/B testing and analytics. Bring specific examples of how you've used data to validate hypotheses and guide your design choices in previous projects.