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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
- Other info: Opportunity to work with a passionate team in the fitness and wellness industry.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that’s clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that’s able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: Your portfolio with at least one example of conversion-focused work, a few lines on why this brief interests you, your availability and day rate confirmation.
Freelance Web Designer in Birmingham employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Include examples that highlight your ability to drive action and align with brand direction. This will make you stand out when applying through our website.
✨Tip Number 3
Be proactive in your communication. When you reach out, ask insightful questions about the project and share your thoughts on their current website. This shows you're not just a designer but a strategic thinker who can add value.
✨Tip Number 4
Stay flexible and open-minded! The best collaborations happen when we adapt and refine ideas together. Be ready to take feedback and iterate on your designs to create something truly effective for BLOKBLOK.
We think you need these skills to ace Freelance Web Designer in Birmingham
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio highlights your conversion-focused designs. We want to see examples of sign-up flows and landing pages that not only look great but also drive action. This is your chance to shine, so pick your best pieces!
Tailor Your Application: When you write your application, connect your experience directly to our needs. Mention your familiarity with Framer and how you've tackled similar projects in the past. We love seeing how you can validate or challenge our hypotheses!
Be Clear and Concise: In your email, keep it straightforward. A few lines on why this project excites you will go a long way. Remember, we appreciate clear communication, so make sure your message is easy to read and gets straight to the point.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOKBLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance user experience and drive conversions.
✨Showcase Your Conversion-Focused Work
Prepare a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also effectively drive action. Be ready to explain your thought process behind each piece.
✨Communicate Clearly and Proactively
Since this role involves collaboration with various teams, practice your async communication skills. Be clear and proactive in your responses, showing that you can engage in meaningful dialogue rather than just waiting for feedback.
✨Be Ready to Challenge Ideas
BLOKBLOK is looking for someone who can validate or challenge their hypotheses about website changes. Prepare to discuss how you would approach auditing their site and what metrics you'd consider to ensure your design decisions are data-driven.