At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Other info: Work closely with our Growth Lead and Brand & Content team.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Locations
Freelance - Wordpress Web Designer in Basingstoke, Hampshire employer: BLOK
BLOK is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for creative minds looking to make a significant impact in the fitness industry. With flexible remote working options and the opportunity to engage with a passionate team on innovative projects, you will find ample room for professional growth and the chance to contribute to a brand that values both quality and community. Join us to be part of a forward-thinking company that prioritises meaningful work and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance - Wordpress Web Designer in Basingstoke, Hampshire
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs, and who knows? They might just have the perfect opportunity for you.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Highlight your best work that aligns with BLOK's brand and showcases your ability to drive action through design.
✨Tip Number 3
Be proactive! Don’t wait for job postings to come to you. Check out our website regularly and apply directly for any freelance opportunities that pop up. We love seeing enthusiastic candidates!
✨Tip Number 4
Prepare for collaboration! Brush up on your communication skills and be ready to discuss your ideas with our Growth Lead and Brand & Content team. Show us how you can validate or challenge our hypotheses with your expertise.
We think you need these skills to ace Freelance - Wordpress Web Designer in Basingstoke, Hampshire
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a link to your portfolio that highlights your best work, especially projects focused on conversion design. We want to see how you've tackled sign-up flows and landing pages that drive action!
Tailor Your Application:When applying, take a moment to tailor your application to BLOK's needs. Mention your experience with fitness or lifestyle brands and how you can help us increase conversions while staying true to our brand.
Be Clear About Your Availability:Since we’re looking for someone to commit around one day a week, be upfront about your availability and day rate in your application. This helps us understand how we can work together!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of applications and ensure you don’t miss out on this exciting opportunity!
How to prepare for a job interview at BLOK
✨Know Your Stuff
Before the interview, make sure you thoroughly understand BLOK's brand and their current website. Familiarise yourself with their fitness philosophy and how it translates into their online presence. This will help you speak confidently about how your design ideas can enhance their brand.
✨Showcase Relevant Work
Bring a portfolio that highlights your best conversion-focused designs, especially those related to fitness or lifestyle brands. Be ready to discuss specific projects where your designs led to increased sign-ups or user engagement, as this will demonstrate your ability to deliver results.
✨Prepare for Collaboration
Since you'll be working closely with the Growth Lead and Brand & Content team, think about how you can effectively communicate your ideas and collaborate. Prepare examples of how you've successfully worked in teams before, and be ready to discuss how you can integrate feedback into your design process.
✨Be Ready to Validate Ideas
BLOK is looking for someone who can challenge their hypotheses. Brush up on A/B testing and analytics, and be prepared to discuss how you've used data to inform your design decisions in the past. This shows that you're not just creative but also strategic in your approach.
