At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing projects.
- Other info: Collaborative environment with opportunities to shape the future of our digital strategy.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand. This isn't a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert. You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We're Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that's clear and proactive
- It would be great if you also had:
- Experience in fitness, wellness, or lifestyle brands, especially if you're used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that's able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email: Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Locations
Freelance Web Designer in Basingstoke, Hampshire employer: BLOK
BLOK is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for creative minds looking to make a significant impact in the fitness industry. With a focus on meaningful projects and ongoing collaboration, we offer flexible working arrangements and the opportunity to contribute to our brand's growth while honing your skills in a supportive environment. Join us in shaping the future of fitness through innovative design and user-focused solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Web Designer in Basingstoke, Hampshire
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or be looking for someone just like you!
✨Tip Number 2
Show off your skills! Create a personal project that showcases your conversion-focused design abilities. This could be a mock-up of a fitness website or a redesign of an existing one. Share it on social media and tag relevant brands to get noticed.
✨Tip Number 3
Be proactive in your approach! Instead of waiting for job postings, reach out directly to companies like BLOK. Send them a tailored email with your portfolio and express your interest in collaborating on projects that align with their goals.
✨Tip Number 4
Keep your communication clear and engaging. When discussing potential projects, ask questions that show your understanding of user behaviour and conversions. This will demonstrate your expertise and make you stand out as a candidate who can add real value.
We think you need these skills to ace Freelance Web Designer in Basingstoke, Hampshire
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a portfolio that highlights your conversion-focused design work. We want to see how you've tackled sign-up flows and landing pages in the past, so pick your best examples that align with our brand direction.
Tailor Your Application:When you write your application, don’t just send a generic message. Tell us why this project excites you and how your skills can help BLOK grow. We love seeing genuine interest and enthusiasm!
Be Clear About Your Availability:In your application, let us know when you can start and your day rate. We’re looking for someone who can commit around one day a week, so being upfront about your schedule will help us plan better.
Communicate Like a Pro:Since we value clear and proactive communication, make sure your application reflects that. Use concise language and structure your thoughts well. This will give us a taste of how you’ll communicate during the project!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance conversions during the interview.
✨Showcase Your Conversion-Focused Portfolio
Bring along a portfolio that highlights your best work in conversion-focused design. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. Be ready to explain your thought process behind each project.
✨Prepare to Collaborate
BLOK values communication and dialogue, so be prepared to discuss how you approach collaboration. Think about past experiences where you've worked closely with teams and how you’ve integrated feedback to refine your designs.
✨Challenge and Validate Ideas
Since the role involves auditing and recommending changes, come prepared with insights or suggestions based on your own experience. Show that you can validate or challenge existing hypotheses with data-driven reasoning, especially regarding user behaviour and conversion strategies.
