At a Glance
- Tasks: Lead communications for product launches and regulatory milestones in the crypto space.
- Company: Join a fast-growing global crypto company shaping the future of finance.
- Benefits: Competitive salary, equity options, unlimited vacation, and remote work flexibility.
- Other info: Dynamic environment with opportunities for career growth and innovation.
- Why this job: Be a key player in a cutting-edge industry and drive impactful narratives.
- Qualifications: 5+ years in crypto or fintech communications with strong storytelling skills.
The predicted salary is between 63000 - 77000 £ per year.
Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
We are looking for an experienced Communications Lead to help shape the next chapter of Blockchain.com’s product innovation, regulatory strength, and technology story. As Product Comms Lead, you will manage communications and content around our product announcement pipeline, innovation narrative, licensing wins, and technology thought leadership across Blockchain.com’s consumer and institutional portfolio. You will be responsible for making Blockchain.com highly visible, relevant, and recognised as a leading force in the industry among press and other key stakeholders who engage with our content.
This person will lead the tech-forward earned (PR) and owned media strategy and execution across major launches, evergreen blog and thought leadership content, and select regulatory/policy news cycles. The ideal candidate is equal parts crypto-native storyteller and comms tactician. You aren't just a media hound; you are a strategic comms pro who knows how to position cutting-edge tech, products, and regulatory progress so that they accrue to the overall narrative we’re building for Blockchain.com.
You understand what makes press tick and can get them to write, but you’re also able to weave a technology story through other channels, from written blog content to executive social to awards submissions. The right candidate combines a deep literacy of the crypto industry and its influencers (traditional press and emergent) with a proven ability to turn complex financial concepts, products, AI advances, and regulatory milestones into compelling storylines, press coverage, and content that drives attention, trust, and adoption.
WHAT YOU WILL DO
- Narrative & Strategy: Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI, and regulatory/compliance.
- Product Launch Comms: Own end-to-end comms for a consistently full pipeline of product launches. Work with Marketing and Product on comms plans to ensure Marketing’s product campaigns support and are supported by Comms-led work.
- Regulatory Comms: Lead announcements of licensing, regulatory, and compliance milestones. Input into how Blockchain.com contributes to the wider regulatory and policy conversation.
- AI Positioning: Define and champion Blockchain.com’s position on AI and storytell around how AI improves what we build internally and in customer-facing products.
- Tech Media & Influencer Relations: Own key press and influencer relationships and proactive and reactive opportunities across product and technical topics. Widen the set of emerging influencers we reach with innovation news.
- Thought Leadership: Build high-impact platforms for product, technical, and AI spokespeople, including proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
- Content Creation: Write compelling product-focused content, including blog posts, press releases, and executive (and occasionally corporate) social posts.
WHAT YOU WILL NEED
- More than 5 years of experience leading branches of a crypto, DeFi, fintech, or an adjacent comms program.
- Deep crypto literacy, with an aptitude for learning more and going deep on Blockchain.com’s business, product, and regulatory roadmap.
- Proven track record of announcing complex technical products and translating them into simple, high-impact value propositions that resonate with press and other audiences.
- Strong cross-functional collaboration, with experience partnering on workflows across Product, Marketing, Strategy, Legal, and Compliance.
- Exceptional editorial skills enabling you to write, edit, and distill both high-level concepts and granular crypto technical or regulatory details.
- Comfort working in a hyper-fast, high-judgment environment where market conditions change daily.
NICE TO HAVE
- Existing crypto industry media and influencer relationships.
- Experience with comms/content about trading products, derivatives, options, perps, prediction markets, etc.
- Experience with comms/content centered on regulatory, licensing, or policy topics.
COMPENSATION & PERKS
- Full-time salary based on experience and meaningful equity in an industry-leading company.
- This is a role based in our London office, with a mandatory in-office presence four days per week.
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
- ClassPass Unlimited vacation policy; work hard and take time when you need it.
- The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field.
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, colour, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Product Communications Lead in London employer: Blockchain
Blockchain is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving crypto industry. With a strong commitment to employee growth, we provide unlimited vacation, professional development budgets, and a flexible work environment, all while being based in the vibrant city of London. Join us to be part of a global technology leader where your contributions directly impact millions of users worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Product Communications Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blockchain and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blockchain are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blockchain on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blockchain. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Communications Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blockchain. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blockchain:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blockchain’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blockchain
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blockchain will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blockchain, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
