At a Glance
- Tasks: Lead marketing strategies for a global crypto company and enhance user experience.
- Company: Join a fast-growing, trusted crypto company shaping the future of finance.
- Benefits: Enjoy competitive pay, flexible work policies, and unlimited vacation.
- Other info: Work in a diverse environment with excellent career growth opportunities.
- Why this job: Be at the forefront of the crypto revolution and make a real impact.
- Qualifications: Experience in fintech or digital products, with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions. As we expand our global footprint, we are seeking a highly entrepreneurial and strategic UK Market Lead for the United Kingdom to grow revenue locally.
WHAT YOU WILL DO
- Own Product readiness & Experience
- Own the user experience in your local market, ensuring the product feels intuitive, relevant, and aligned with user expectations.
- Proactively test the app to surface bugs, friction points, and UX gaps—then relay actionable insights and optimization ideas to the engineering team.
- Influence product positioning by bringing deep local knowledge and user empathy to help shape messaging, feature prioritization, and market fit.
- Lead Local Market Development
- Immerse in the local crypto ecosystem and regulatory landscape.
- Increase brand visibility by representing the company on relevant podcasts and speaking at crypto meetups or industry panels.
- Ensure marketing initiatives are localized to regional user behavior and culture.
- Build Growth Channels
- Establish partnerships with fintechs, banks, payment platforms, influencers, affiliates, and community leaders.
- Cultivate relationships that drive acquisition and brand trust.
- Interface Across the Company
- Collaborate cross-functionally with marketing, legal, product, compliance, and engineering teams.
- Ensure data collection is accurate and reflective of market-specific performance.
- Navigate Stakeholder Relationships
- Serve as a representative of Blockchain.com in business and community forums.
- Set Up and Scale Operations
- Monitor KPIs and use data to inform iteration and growth decisions.
- Identify Risks & Escalate Opportunities: Raise market-specific obstacles and opportunities to executive leadership.
Enjoy flexible work policies, competitive compensation, and opportunities for personal and professional growth.
COMPENSATION & PERKS
- Full-time salary based on experience and meaningful equity in an industry-leading company.
- This is a role based in our London office, with a mandatory in-office presence four days per week.
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
- ClassPass Unlimited vacation policy; work hard and take time when you need it.
- Apple equipment.
- The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field.
- Flexible work culture.
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.
Blockchain Marketing Lead in London employer: Blockchain
Blockchain is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving crypto industry. With a strong commitment to employee growth, we provide unlimited vacation, professional development budgets, and a flexible work environment, all while being based in the vibrant city of London. Join us to be part of a global technology leader where your contributions directly impact millions of users worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Blockchain Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blockchain and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blockchain are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blockchain on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blockchain. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Blockchain Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blockchain. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blockchain:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blockchain’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blockchain
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blockchain will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blockchain, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
