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- Tasks: Lead marketing campaigns, generate leads, and manage event logistics for Blockchain.com.
- Company: Join Blockchain.com, the leading platform for digital assets, shaping a fair financial future.
- Benefits: Enjoy competitive salary, equity, unlimited vacation, and hybrid work options.
- Why this job: Be part of an exciting industry, make an impact, and grow your career in crypto marketing.
- Qualifications: 5+ years in B2B marketing, strong communication skills, and a passion for cryptocurrency.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time. We are seeking a results-oriented Senior Product Marketing Specialist, B2B to join the Blockchain.com Marketing Team. In this role, you will play a vital role in supporting the marketing efforts for our Institutional business, Blockchain.com Institutional. You will be responsible for generating leads, supporting branding, and owning Blockchain.com’s presence at key crypto events.
WHAT YOU WILL DO
- Lead Generation: Develop and execute lead generation campaigns for Blockchain.com Institutional.
- Nurturing & Lead Qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture campaigns through Salesforce.
- Event Marketing: Assist with branding and promotional activities for Blockchain.com at industry events. Develop and manage event collateral materials, and help coordinate logistics for event participation.
- Marketing Support: Assist the broader Marketing Team with various ad-hoc projects and initiatives.
WHAT YOU WILL NEED
- Minimum 5 years experience in a B2B marketing or sales support role.
- Strong understanding of B2B marketing principles and lead generation strategies.
- Experience in branding and/or product marketing.
- Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community.
- Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).
- Creativity and marketing design skills: You don’t need to be able to design your own assets from scratch (but we’d love it if you could!), but being comfortable with a tool like Canva and producing assets using existing templates.
- Copywriting: Display excellent written communication skills and the ability to craft engaging and persuasive copy. Experience in writing compelling marketing content across different channels is highly valued.
- Passion for Crypto: Show a genuine passion for the cryptocurrency industry and stay up-to-date with the latest trends and developments. Your enthusiasm for crypto will contribute to your ability to create impactful marketing campaigns.
COMPENSATION & PERKS
- Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
- This is a hybrid role based in our London office, with a mandatory in-office presence four days per week.
- The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
- Unlimited vacation policy; work hard and take time when you need it.
- Crypto bonuses.
- Performance-based bonuses paid in cash.
- Apple equipment provided by the company.
- Awesome office locations and hybrid working options.
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.
Senior Product Marketing Specialist, B2B London employer: Blockchain Ventures
Contact Detail:
Blockchain Ventures Recruiting Team
dpo@blockchain.com
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Specialist, B2B London
✨Tip Number 1
Familiarise yourself with Blockchain.com and its products. Understanding their B2B offerings and how they position themselves in the market will help you speak confidently about their services during interviews.
✨Tip Number 2
Network within the cryptocurrency community. Attend industry events or webinars to connect with professionals in the field. This can provide insights into the company culture and may even lead to referrals.
✨Tip Number 3
Showcase your passion for crypto in conversations. Being able to discuss recent trends or developments in the industry will demonstrate your enthusiasm and commitment to the role.
✨Tip Number 4
Prepare examples of your past successes in lead generation and event management. Be ready to discuss specific campaigns you've executed and the results achieved, as this will highlight your relevant experience.
We think you need these skills to ace Senior Product Marketing Specialist, B2B London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and lead generation. Use specific examples that demonstrate your understanding of the cryptocurrency industry and your ability to execute successful marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for crypto and your marketing expertise. Mention how your skills align with the responsibilities outlined in the job description, particularly in lead generation and event management.
Showcase Your Copywriting Skills: Since excellent written communication is crucial for this role, consider including a writing sample or links to marketing content you've created. This will demonstrate your ability to craft engaging and persuasive copy.
Highlight Event Management Experience: If you have experience organising events, make sure to detail this in your application. Discuss the scale of events you've managed and any branding or promotional activities you were involved in, as this is a key aspect of the role.
How to prepare for a job interview at Blockchain Ventures
✨Show Your Passion for Crypto
Make sure to express your genuine enthusiasm for the cryptocurrency industry during the interview. Stay updated on the latest trends and developments, as this will not only demonstrate your interest but also help you connect with the interviewers.
✨Highlight Your B2B Marketing Experience
Be prepared to discuss your previous experience in B2B marketing or sales support roles. Share specific examples of lead generation campaigns you've executed and how they contributed to business growth, as this is crucial for the role.
✨Demonstrate Event Management Skills
Since event marketing is a key part of the job, come ready to talk about any events you've organised. Discuss the scale, logistics, and outcomes of these events to showcase your ability to manage branding and promotional activities effectively.
✨Prepare Engaging Marketing Content Samples
Bring along samples of your copywriting or marketing content that highlight your ability to craft engaging and persuasive messages. This will give the interviewers a clear idea of your writing skills and creativity, which are essential for the position.
