At a Glance
- Tasks: Drive mobile user acquisition through data-driven marketing campaigns across major platforms.
- Company: Join a leading global crypto company transforming finance for millions.
- Benefits: Competitive salary, equity options, unlimited vacation, and remote work flexibility.
- Other info: Dynamic work environment with a strong focus on diversity and inclusion.
- Why this job: Be a key player in a fast-growing industry and shape the future of finance.
- Qualifications: 5+ years in performance marketing with expertise in mobile app growth.
The predicted salary is between 60000 - 80000 £ per year.
Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.
What You Will Do
- Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
- Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
- Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
- Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
- Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
- Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
- Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.
What You Will Need
- 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
- Expert working knowledge of AppsFlyer.
- Proven success in ROAS-focused campaign optimization.
- Experience managing monthly budgets exceeding USD 300k.
- Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
- Fluency in professional and technical English.
Nice to Have
- Experience in Fintech or Gaming industries.
- Familiarity with marketing products in the Cryptocurrency space.
Compensation & Perks
- Full-time salary based on experience and meaningful equity in an industry-leading company.
- This is a role based in our London office, with a mandatory in-office presence four days per week.
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
- ClassPass Unlimited vacation policy; work hard and take time when you need it.
- The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field.
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.
Performance Marketing Specialist, Mobile New London employer: Blockchain Ventures
Blockchain is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets opportunity. With a strong focus on employee growth, you will have the chance to be a key player in a rapidly expanding global technology company, while enjoying benefits like unlimited vacation and a flexible work-from-anywhere policy. Join us to thrive in a culture that values diversity, creativity, and the pursuit of excellence in the exciting field of cryptocurrency.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist, Mobile New London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blockchain Ventures and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blockchain Ventures are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blockchain Ventures on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blockchain Ventures. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Specialist, Mobile New London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blockchain Ventures. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blockchain Ventures:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blockchain Ventures’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blockchain Ventures
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blockchain Ventures will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blockchain Ventures, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
