Senior Product Marketing Specialist, B2B

Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.

We are seeking a results-oriented Senior Product Marketing Specialist, B2B to join the Blockchain.com Marketing Team. In this role, you will play a vital role in supporting the marketing efforts for our Institutional business, Blockchain.com Institutional. You will be responsible for generating leads, supporting branding, and owning Blockchain.com’s presence at key crypto events.

WHAT YOU WILL DO

• Lead Generation: Develop and execute lead generation campaigns for Blockchain.com Institutional.
• Nurturing & Lead Qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture campaigns through Salesforce.
• Event Marketing: Assist with branding and promotional activities for Blockchain.com at industry events. Develop and manage event collateral materials, and help coordinate logistics for event participation.
• Marketing Support: Assist the broader Marketing Team with various ad-hoc projects and initiatives.

WHAT YOU WILL NEED

• Minimum 5 years experience in a B2B marketing or sales support role.
• Strong understanding of B2B marketing principles and lead generation strategies.
• Experience in branding and/or product marketing.
• Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community.
• Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).
• Creativity and marketing design skills: You don’t need to be able to design your own assets from scratch (but we’d love it if you could!), but being comfortable with a tool like Canva and producing assets using existing templates.
• Copywriting: Display excellent written communication skills and the ability to craft engaging and persuasive copy. Experience in writing compelling marketing content across different channels is highly valued.
• Passion for Crypto: Show a genuine passion for the cryptocurrency industry and stay up-to-date with the latest trends and developments. Your enthusiasm for crypto will contribute to your ability to create impactful marketing campaigns.

COMPENSATION & PERKS

• Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
• This is a hybrid role based in our London office, with a mandatory in-office presence four days per week.
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
• Unlimited vacation policy; work hard and take time when you need it.
• Crypto bonuses.
• Performance-based bonuses paid in cash.
• Apple equipment provided by the company.
• Awesome office locations and hybrid working options.

APPLICATION

Favorite GIF. LinkedIn profile. Link to personal website, blog, or content portfolio.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business need at the time.