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- Tasks: Lead and optimise performance marketing campaigns across digital channels.
- Company: Join Blockchain.com, the top platform for digital assets, shaping a fair financial future.
- Benefits: Enjoy competitive salary, equity, unlimited vacation, crypto bonuses, and hybrid work options.
- Why this job: Be a key player in a fast-growing tech company with a passion for innovation and crypto.
- Qualifications: 5+ years in performance marketing with strong analytics skills and a business mindset.
- Other info: Work remotely from anywhere for up to 20 days a year.
The predicted salary is between 43200 - 72000 £ per year.
Job Title: Performance Marketing Manager
Location: London (Remote)
Employment Type: Full-time
About Blockchain.com
Blockchain.com is the world’s leading software platform for digital assets , offering the largest production blockchain platform globally. With our mission to build an open, accessible, and fair financial future, we develop innovative software that enables seamless access to cryptocurrency and blockchain technology . Join our team and help shape the future of Web3 , NFTs , and DeFi platforms .
About the Role
We are seeking a Performance Marketing Manager to join our Marketing Team at Blockchain.com. You will be responsible for planning, executing, and scaling our performance marketing campaigns across various digital channels. Your role involves optimizing ad spend, driving ROI, and improving overall performance to achieve the company\’s marketing objectives. If you\’re passionate about crypto , blockchain , and have a solid marketing background, we want to hear from you!
What You Will Do
- Lead performance marketing campaigns from the ground up, taking Blockchain.com’s marketing efforts from 1 to 100.
- Manage campaign budgets , ensuring efficient spend and high ROI .
- Collaborate with Marketing Analysts to conduct thorough keyword research and optimize paid search campaigns.
- Develop compelling ad copy and creative assets in collaboration with our in-house Design Team and external partners.
- Analyze campaign performance using marketing analytics tools to identify trends and uncover opportunities for optimization .
- Conduct A/B testing on ad variations and landing pages to enhance campaign performance .
- Generate detailed reports to track campaign progress and communicate results to the team.
What You Will Need
- At least 5 years of experience in performance marketing , whether in an agency or client-side capacity.
- Strong understanding of digital marketing channels including SEM , paid social , and display advertising .
- Proven experience managing and optimizing paid advertising campaigns across multiple platforms.
- Solid analytics skills with experience using Google Analytics , Appsflyer , and other marketing analytics tools .
- A business mindset , focused on metrics such as ROAS and CAC .
- Passion for crypto and the blockchain industry (preferred).
What We Offer
- Competitive salary based on experience and meaningful equity in a leading industry company.
- Unlimited vacation policy to maintain a healthy work-life balance.
- Crypto bonuses and performance-based bonuses paid in cash.
- Access to Apple equipment provided by the company.
- Hybrid working options with excellent office locations.
Why Blockchain.com?
Blockchain.com is pioneering the future of cryptocurrency and blockchain technology . With an expanding global presence and an innovative work environment, this is your chance to join one of the most exciting companies in the industry. Work alongside talented professionals, contribute to game-changing projects, and build your career in a fast-paced, emerging sector.
Apply Now:
To apply for this role, please include the following in your application:
- Favorite GIF
- LinkedIn profile link
- Link to your GitHub , StackOverflow , personal website , or blog (if applicable)
#J-18808-Ljbffr
Performance Marketing Manager employer: Blockchain.com
Contact Detail:
Blockchain.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with Blockchain.com and its marketing strategies. Understanding their current performance marketing efforts will help you tailor your approach and demonstrate how you can take them to the next level.
✨Tip Number 2
Network with professionals in the crypto and digital marketing space. Engaging with industry experts can provide insights into the latest trends and challenges, which you can leverage during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics that highlight your success in optimising ROI and managing budgets effectively.
✨Tip Number 4
Stay updated on the latest tools and technologies in performance marketing. Being knowledgeable about platforms like Google Analytics and Appsflyer will show your commitment to continuous learning and improvement.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially focusing on your achievements in managing and optimising paid advertising campaigns. Use metrics to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for crypto and how it aligns with Blockchain.com’s mission. Mention specific examples of successful campaigns you've led and how you can contribute to their marketing goals.
Showcase Relevant Skills: Emphasise your analytical skills and familiarity with marketing analytics tools like Google Analytics and Appsflyer. Highlight your ability to conduct keyword research and A/B testing, as these are crucial for the role.
Include Additional Links: If applicable, provide links to your LinkedIn profile, GitHub, or personal website. This gives the hiring team a broader view of your professional background and projects you've worked on.
How to prepare for a job interview at Blockchain.com
✨Know Your Metrics
As a Performance Marketing Manager, you'll need to demonstrate a strong understanding of key performance indicators like ROAS and CAC. Be prepared to discuss how you've used these metrics in past campaigns to drive success.
✨Showcase Your Analytical Skills
Highlight your experience with marketing analytics tools such as Google Analytics and Appsflyer. Bring examples of how you've analysed campaign data to identify trends and optimise performance.
✨Prepare for Creative Discussions
Since you'll be working closely with design teams, come ready to discuss your approach to creating compelling ad copy and assets. Share examples of successful campaigns where your creative input made a difference.
✨Demonstrate Passion for Crypto
Blockchain.com values a passion for the crypto industry. Be sure to express your interest in digital assets and how you stay updated on trends within the sector during your interview.
