At a Glance
- Tasks: Own the user experience and enhance product relevance in the UK market.
- Company: Join a leading crypto company with a focus on innovation and community.
- Benefits: Competitive salary, equity options, and flexible remote work days.
- Other info: Dynamic role with opportunities for travel and cross-functional collaboration.
- Why this job: Shape the future of crypto while building local relationships and brand visibility.
- Qualifications: 5 years in business development; crypto or fintech experience preferred.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Own the user experience in your local market, ensuring the product feels intuitive, relevant, and aligned with user expectations.
- Proactively test the app to surface bugs, friction points, and UX gaps—then relay actionable insights and optimization ideas to the engineering team.
- Influence product positioning by bringing deep local knowledge and user empathy to help shape messaging, feature prioritization, and market fit.
- Lead Local Market Development: Immerse in the local crypto ecosystem and regulatory landscape.
- Increase brand visibility by representing the company on relevant podcasts and speaking at crypto meetups or industry panels. You will attend at least a crypto meetup a week, preferably you host them.
- Ensure marketing initiatives are localized to regional user behavior and culture.
- Build Growth Channels: Establish partnerships with fintechs, banks, payment platforms, influencers, affiliates, and community leaders.
- Cultivate relationships that drive acquisition and brand trust.
- Interface Across the Company: Collaborate cross-functionally with marketing, legal, product, compliance, and engineering teams.
- Ensure data collection is accurate and reflective of market-specific performance.
- Navigate Stakeholder Relationships: Serve as a representative of Blockchain.com in business and community forums.
- Set Up and Scale Operations: Monitor KPIs and use data to inform iteration and growth decisions.
- Identify Risks & Escalate Opportunities: Raise market-specific obstacles and opportunities to executive leadership.
- Be responsive to fast-changing market dynamics and competitive pressures.
Qualifications
- Bachelor's degree required; advanced degree preferred.
- 5 years in business development, strategy, operations, or general management.
- Previous experience in crypto, fintech, or technology-driven sectors is highly desirable.
- Ability to work flexibly across time zones and market conditions.
- Willingness to travel to lead on-the-ground efforts and build local relationships.
- This is a role based in our London office, with a mandatory in-office presence four days per week.
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
- Full-time salary based on experience and meaningful equity in an industry-leading company.
UK Market Lead in City of Westminster employer: Blockchain.com
As a UK Market Lead at Blockchain.com, you will thrive in a dynamic and innovative environment that champions employee growth and collaboration. With a strong focus on local market immersion and community engagement, the company offers unique opportunities to influence product development while enjoying a flexible work-from-anywhere policy for up to 20 days a year. Join a team that values your insights and fosters a culture of inclusivity and empowerment in the heart of London’s vibrant tech scene.
StudySmarter Expert Advice🤫
We think this is how you could land UK Market Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blockchain.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blockchain.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blockchain.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blockchain.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK Market Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blockchain.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blockchain.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blockchain.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blockchain.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blockchain.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blockchain.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
