Mobile Performance Marketing Lead - ROAS & Growth in London

Mobile Performance Marketing Lead - ROAS & Growth in London

London Full-Time 50000 - 70000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead mobile user acquisition campaigns and optimise ROAS using data-driven strategies.
  • Company: Blockchain company in London with a focus on innovation and growth.
  • Benefits: Equity options, competitive salary, and a dynamic work environment.
  • Other info: Collaborative culture with opportunities for professional development.
  • Why this job: Join a cutting-edge team and make a real impact in mobile marketing.
  • Qualifications: Strong analytics skills and experience with campaign management across major platforms.

The predicted salary is between 50000 - 70000 £ per year.

Blockchain in London is seeking a driven Performance Marketing Specialist (Mobile) to lead mobile user acquisition with a data-driven approach.

You will run campaigns across Google, Meta, ASA, and Tik Tok, optimize ROAS, and own attribution via Apps Flyer.

The role requires strong analytics, AI-assisted optimization, and hands-on budget management.

Based in our London office, you will collaborate with creative teams and leverage SQL/Looker/Tableau for insights, while benefiting from equity and an

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Mobile Performance Marketing Lead - ROAS & Growth in London employer: Blockchai

Blockchain.com is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets finance. With a strong commitment to employee growth, we provide opportunities for professional development and a culture that values diversity and inclusion. Our competitive compensation package, unlimited vacation policy, and flexible remote work options ensure that our team members can thrive both personally and professionally while contributing to the future of cryptocurrency.

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Contact Details:

Blockchai Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Mobile Performance Marketing Lead - ROAS & Growth in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blockchai and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blockchai are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blockchai on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blockchai. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Mobile Performance Marketing Lead - ROAS & Growth in London

Performance Marketing
Mobile User Acquisition
Data-Driven Approach
Campaign Management
ROAS Optimization
Attribution Management
AppsFlyer

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blockchai. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Blockchai:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blockchai’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Blockchai

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blockchai will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Blockchai, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.