Product Marketing Manager, Unannounced Game | London, UK

Reporting to: Senior Director, Product Marketing

Department: Global Marketing

Contract Length: 6 months

Start Date: January 2026

Location: London, UK

Your Mission

Blizzard Entertainment is looking for a passionate, strategic, and effective Product Marketing Manager for a 6‑month contract to support go‑to‑market planning and execution for an unannounced free‑to‑play title. As a member of the Product Marketing Team, you will help shape the marketing foundation ahead of global launch, developing player insights, supporting validation testing, and establishing strong rhythms to ensure a successful launch and beyond. The ideal candidate will bring deep F2P experience and a track record for building and executing breakthrough marketing campaigns that are grounded in audience insights and deliver measurable business impact. This role will partner closely with cross‑functional teams to define and execute best‑in‑class live service marketing strategies.

Key Responsibilities

• Define and execute the pre‑launch marketing strategy and go‑to‑market roadmap leading up to launch.
• Partner with product, consumer insights, UA, and analytics teams to design and execute key validation tests to inform positioning, messaging, and creative strategy.
• Translate learnings into actionable marketing strategies that strengthen launch readiness and ensure our campaign is well poised to break through the noise.
• Build frameworks that set up the title for a successful launch and sustainable live operations.
• Drive end‑to‑end go‑to‑market (GTM) planning and execution for an upcoming title, from pre‑launch milestones through post‑launch live service campaigns, ensuring every beat of the campaign is insight‑driven and business‑impactful.
• Inspire innovative, insight‑driven creative that captures attention and differentiates the game in a crowded marketplace.
• Partner with cross‑functional stakeholders to ensure a cohesive global launch and live service strategy, ensuring all campaign touchpoints are consistent with brand identity, resonate with the target audience, and contribute to key KPIs.
• Develop and operationalize a comprehensive launch campaign, balancing brand awareness, player acquisition, and engagement objectives.
• Establish clear KPIs for launch and live service performance; guide testing and measurement to ensure strong performance across paid, earned, and owned channels.
• Collaborate closely with the live ops and CRM teams to transition seamlessly from launch into a sustainable cadence of live service marketing, focused on retention, engagement, and growth.
• Serve as the connective tissue between product, creative, community, UA, and communications teams, ensuring alignment across all phases of planning and execution.
• Lead regular cross‑functional meetings and roadmap syncs to identify low‑lift, high‑impact marketing opportunities tied to in‑game content and player motivations.
• Champion a culture of creative experimentation, shared ownership, and data‑driven decision making.
• Establish a test‑and‑learn framework across all strike phases.
• Leverage insights to drive campaign iteration, audience targeting and creative optimization.
• Conduct retros to capture learnings and continuously improve marketing performance and player engagement.

Minimum Requirements

• 8+ years experience in free‑to‑play product marketing, ideally in pre‑launch and live service phases.
• Bachelor’s degree in marketing, business, economics or a related field.
• Strong understanding of market validation testing, including soft launches, creative testing, and research projects.
• Demonstrated ability to lead global launch campaigns from strategy to execution.
• Strong ability to collaborate across disciplines, synthesize insights, and lead initiatives from strategy to execution.
• Excellent communication, storytelling, and presentation skills with a passion for gaming and player engagement.
• Strong project management skills and attention to detail.
• London based is preferred.