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For Companies At a Glance
- Tasks: Lead marketing strategies for an exciting unannounced game launch.
- Company: Join Blizzard Entertainment, a leader in gaming innovation.
- Benefits: Competitive pay, inclusive culture, and opportunities for growth.
- Why this job: Be part of a passionate team shaping the future of gaming.
- Qualifications: 8+ years in F2P marketing and a love for gaming.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Blizzard Entertainment is looking for a passionate, strategic, and effective Product Marketing Manager for a 6âmonth contract to support goâtoâmarket planning and execution for an unannounced freeâtoâplay title. As a member of the Product Marketing Team, you will help shape the marketing foundation ahead of global launch, developing player insights, supporting validation testing, and establishing strong rhythms to ensure a successful launch and beyond. The ideal candidate will bring deep F2P experience and a track record for building and executing breakthrough marketing campaigns that are grounded in audience insights and deliver measurable business impact. This role will partner closely with crossâfunctional teams to define and execute bestâinâclass live service marketing strategies.
Key Responsibilities
- Define and execute the preâlaunch marketing strategy and goâtoâmarket roadmap leading up to launch.
- Partner with product, consumer insights, UA, and analytics teams to design and execute key validation tests to inform positioning, messaging, and creative strategy.
- Translate learnings into actionable marketing strategies that strengthen launch readiness and ensure our campaign is well poised to break through the noise.
- Build frameworks that set up the title for a successful launch and sustainable live operations.
- Drive endâtoâend goâtoâmarket (GTM) planning and execution for an upcoming title, from preâlaunch milestones through postâlaunch live service campaigns, ensuring every beat of the campaign is insightâdriven and businessâimpactful.
- Inspire innovative, insightâdriven creative that captures attention and differentiates the game in a crowded marketplace.
- Partner with crossâfunctional stakeholders to ensure a cohesive global launch and live service strategy, ensuring all campaign touchpoints are consistent with brand identity, resonate with the target audience, and contribute to key KPIs.
- Develop and operationalize a comprehensive launch campaign, balancing brand awareness, player acquisition, and engagement objectives.
- Establish clear KPIs for launch and live service performance; guide testing and measurement to ensure strong performance across paid, earned, and owned channels.
- Collaborate closely with the live ops and CRM teams to transition seamlessly from launch into a sustainable cadence of live service marketing, focused on retention, engagement, and growth.
- Serve as the connective tissue between product, creative, community, UA, and communications teams, ensuring alignment across all phases of planning and execution.
- Lead regular crossâfunctional meetings and roadmap syncs to identify lowâlift, highâimpact marketing opportunities tied to inâgame content and player motivations.
- Champion a culture of creative experimentation, shared ownership, and dataâdriven decision making.
- Establish a testâandâlearn framework across all strike phases.
- Leverage insights to drive campaign iteration, audience targeting and creative optimization.
- Conduct retros to capture learnings and continuously improve marketing performance and player engagement.
Minimum Requirements
- 8+ years experience in freeâtoâplay product marketing, ideally in preâlaunch and live service phases.
- Bachelor's degree in marketing, business, economics or a related field.
- Strong understanding of market validation testing, including soft launches, creative testing, and research projects.
- Demonstrated ability to lead global launch campaigns from strategy to execution.
- Strong ability to collaborate across disciplines, synthesize insights, and lead initiatives from strategy to execution.
- Excellent communication, storytelling, and presentation skills with a passion for gaming and player engagement.
- Strong project management skills and attention to detail.
- London based is preferred.
Product Marketing Manager, Unannounced Game | London, UK employer: Blizzard Entertainment
Contact Detail:
Blizzard Entertainment Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Marketing Manager, Unannounced Game | London, UK
â¨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those at Blizzard or similar companies. Attend gaming events, webinars, or even local meetups to make connections that could lead to job opportunities.
â¨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, share your insights on current trends in free-to-play games and how you think they can improve. This will show them you're not just another candidate, but someone who truly cares about the industry.
â¨Tip Number 3
Prepare for interviews by practising common questions related to product marketing and live service strategies. Use examples from your past experiences to demonstrate your skills and how they align with the role. Remember, confidence is key!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining the team at Blizzard and ready to dive into the exciting world of gaming marketing.
We think you need these skills to ace Product Marketing Manager, Unannounced Game | London, UK
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your F2P experience and any successful campaigns you've led, as this will show us you're the right fit for our unannounced game.
Show Your Passion: Let your love for gaming shine through in your application. Share any personal projects or experiences that demonstrate your enthusiasm for the industry and how it aligns with our mission at Blizzard Entertainment.
Be Insight-Driven: We want to see how you use data to inform your marketing strategies. Include examples of how you've leveraged player insights or market validation testing in past roles to drive successful campaigns.
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures we receive all your details correctly and gives you the best chance to stand out in the process.
How to prepare for a job interview at Blizzard Entertainment
â¨Know Your F2P Inside Out
Make sure you brush up on your free-to-play (F2P) marketing knowledge. Understand the latest trends, successful campaigns, and what makes a game stand out in this competitive space. Be ready to discuss how you've applied these insights in your previous roles.
â¨Showcase Your Strategic Thinking
Prepare to talk about your experience with go-to-market strategies. Think of specific examples where you defined and executed a marketing plan that led to measurable success. Highlight your ability to collaborate with cross-functional teams to achieve common goals.
â¨Bring Data to the Table
Since this role is all about data-driven decision making, come prepared with examples of how you've used player insights and market validation testing to inform your marketing strategies. Discuss any frameworks you've established for testing and learning.
â¨Be Ready to Inspire
This position requires creativity and innovation. Think of ways you've inspired teams or driven creative campaigns in the past. Be ready to share your ideas on how to capture attention in a crowded marketplace and differentiate the game you're marketing.
