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- Tasks: Manage and execute CRM campaigns for Candy Crush, reaching millions of players worldwide.
- Company: Join King, a leading interactive entertainment company known for iconic games like Candy Crush.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
- Why this job: Be part of a passionate team that values creativity and innovation in gaming.
- Qualifications: 2+ years of CRM experience, strong data analysis skills, and excellent communication abilities required.
- Other info: Diversity is valued; all backgrounds are welcome to apply.
The predicted salary is between 28800 - 42000 £ per year.
CRM Specialist | Candy Crush Saga
CRM Specialist | Candy Crush Saga
Apply locations: Barcelona – King – PG, London – King – Ampersand
Time type: Full time | Posted: 5 Days Ago | Job requisition id: R024709
Craft: Marketing
Job Description:
If you love videogames of all types, have direct experience with CRM, the proven ability to manage large scale strategic marketing projects from concept to execution, and report on key KPIs, then this is the job for you!
Your Role Within Our Kingdom
We are looking for a skilled CRM specialist with experience in delivering best-in-class CRM campaigns using segmentation and personalization techniques. You will manage and coordinate multi-channel strategic projects across several channels, supporting key initiatives such as Seasons and Partnerships within Candy Crush Saga. As part of the Consumer Marketing team, you will help deliver and optimize a world-class experience for our players by briefing, executing, and monitoring messaging campaigns that reach hundreds of millions of players worldwide. You will be the point of contact for operating campaigns, responsible for building recommendations, planning, and executing best-in-class campaigns. You will thrive in a creative, challenging, and collaborative environment, where your energy, ideas, and expertise will be highly valued. All applications need to be in English.
Key responsibilities:
- Plan and execute the CRM communications plan, ensuring alignment with pre-set goals and strategic initiatives.
- Manage end-to-end CRM campaigns, including briefing, execution, monitoring, and optimization across Candy Crush Saga and all owned channels (push notifications, in-app messaging, videos, and emails).
- Coordinate and deliver campaign assets, such as graphics, copy, and translations, while ensuring seamless execution.
- Define segmentation strategies and set up campaigns in CRM systems to maximize effectiveness and engagement.
- Analyze performance metrics, extract key insights, and iterate to enhance future campaign effectiveness while reporting on key KPIs (monetization, engagement, and reach).
- Leverage Braze as a super-user, driving automation and transformation of CRM capabilities for scheduled and automated campaigns.
Skills to Create Thrills
You are passionate about marketing and understand how its different pillars work together to deliver a unique player experience. Highly creative yet strategic, you use a mix of intuition, data analysis, and player insights in your day-to-day work. You recognize what content resonates with players and how quality and targeting can enhance engagement and loyalty.
What you’ll bring:
- A couple of years of relevant work experience using CRM campaign management tools (Braze preferred).
- Experience in using data-driven strategies to drive CRM performance.
- Experience in monitoring and reporting on CRM campaign effectiveness, providing recommendations for improvement.
- Proven track record of managing impactful marketing campaigns (be prepared to share some case studies with us).
- Background in a digital business with a broad customer base.
- Excellent English writing, editing, and communication skills.
Bonus Points
- Solid understanding of the mobile games industry.
- International experience is a plus—even Antarctica has Candy Crush players!
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people that share the same idea of what makes a good workplace great. No matter where you’re from, it’s all about what we can achieve together when creating truly magical moments for all our players. That’s why we hire all sorts of talent – because a great saga needs all sorts of heroes.
Want to join our Kingdom? We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
About King
With a mission of Making the World Playful , King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga . King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles, and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.
We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world.
We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.
Who we are
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue, and Bubble Witch. We have 249 million monthly active users as of the fourth quarter of 2019 across web, social, and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.
Our passion
Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.
We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have an impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.
If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.
This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries (‘we’ or ‘us’). For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy.
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CRM Specialist | Candy Crush Saga employer: Blizzard Entertainment
Contact Detail:
Blizzard Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist | Candy Crush Saga
✨Tip Number 1
Familiarize yourself with CRM tools, especially Braze, as it's mentioned in the job description. Understanding how to leverage this platform can set you apart from other candidates.
✨Tip Number 2
Showcase your experience with data-driven strategies by preparing specific examples of past campaigns you've managed. Highlight how your insights led to improved performance metrics.
✨Tip Number 3
Research Candy Crush Saga and its player demographics. Tailoring your understanding of their audience will demonstrate your passion for the game and your ability to create targeted campaigns.
✨Tip Number 4
Network with current or former employees of King on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and the specifics of the CRM role.
We think you need these skills to ace CRM Specialist | Candy Crush Saga
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing. Focus on your achievements in managing campaigns, especially those that involved segmentation and personalization techniques.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and how it aligns with the role. Mention specific examples of successful CRM campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Be prepared to discuss your experience with data analysis and reporting on campaign effectiveness. Include metrics or KPIs from past campaigns to demonstrate your ability to drive performance.
Prepare Case Studies: Since the company is interested in your track record, prepare a couple of case studies that showcase impactful marketing campaigns you've managed. Highlight your role, the strategies you used, and the results achieved.
How to prepare for a job interview at Blizzard Entertainment
✨Show Your Passion for Gaming
Make sure to express your love for video games during the interview. Share specific examples of how gaming has influenced your life and how it relates to your work in CRM. This will help demonstrate your genuine interest in the role and the company.
✨Prepare Case Studies
Be ready to discuss impactful marketing campaigns you've managed in the past. Prepare case studies that highlight your experience with CRM tools, especially Braze, and how you used data-driven strategies to enhance campaign performance.
✨Understand the Player Experience
Familiarize yourself with the Candy Crush Saga and its player base. Think about what makes the game engaging and how CRM can enhance the player experience. This knowledge will show that you are aligned with the company's mission of creating magical moments for players.
✨Demonstrate Collaboration Skills
Since the role involves working within a team, be prepared to discuss your experience in collaborative environments. Highlight instances where you successfully coordinated with different teams to execute campaigns, showcasing your ability to thrive in a creative and challenging atmosphere.
