At a Glance
- Tasks: Lead player acquisition strategy and execute innovative marketing experiments.
- Company: Blitzed, a cutting-edge crypto casino focused on entertainment and internet culture.
- Benefits: 25 days holiday, competitive salary, performance bonuses, and remote-friendly work.
- Other info: Opportunity for rapid growth in a dynamic, early-stage company.
- Why this job: Join a fast-paced team and make a real impact in the gaming industry.
- Qualifications: Experience in iGaming or crypto, strong marketing skills, and a data-driven mindset.
The predicted salary is between 63000 - 77000 £ per year.
Description
Blitzed is a crypto casino built around entertainment, creators and internet culture.
We’re moving quickly. Our product is live in beta, and our biggest commercial priority is building a repeatable acquisition engine.
We’re looking for someone to own it.
The Role
We're hiring a Head of Acquisition to take ownership of player acquisition across Blitzed.
This is a hands-on role. You'll work directly with senior leadership to identify acquisition opportunities, launch tests quickly, understand what works and scale the winners.
We want someone who thinks commercially, moves fast and is comfortable experimenting.
Responsibilities
- Own Blitzed's overall player acquisition strategy and execution.
- Build and manage a pipeline of acquisition experiments.
- Identify and test new acquisition channels.
- Own paid acquisition across relevant platforms and networks.
- Develop our affiliate acquisition strategy and grow the affiliate channel.
- Develop creator, influencer and streamer acquisition channels.
- Explore sponsorships, partnerships and unconventional distribution opportunities.
- Improve acquisition funnels from first impression through registration, deposit and repeat play.
- Work with creative resources to develop and rapidly test new ads, content and campaigns.
- Track performance across CAC, CPA, FTDs, conversion, retention and player value.
- Understand the quality and economics of players coming from each channel.
- Allocate acquisition budgets based on performance.
- Scale channels that demonstrate strong economics and cut those that don't.
- Analyse competitors and identify acquisition tactics worth testing.
- Build processes, reporting and eventually a team around channels that prove successful.
Requirements
- Experience in i Gaming, betting, crypto or a similar vertical is required.
- Strong experience in customer acquisition, growth or performance marketing.
- Highly commercial and numbers-driven.
- Strong understanding of acquisition funnels and unit economics.
- Comfortable owning budgets and being accountable for results.
- Bias toward launching and learning rather than over-planning.
- Able to operate strategically while still getting into the execution.
- Resourceful and willing to test unconventional acquisition ideas.
- Comfortable working in a fast-moving early-stage company.
Benefits
- 25 days holidays + national holidays
- Competitive salary + performance bonus
- Fast-paced team and high ownership
- Remote-friendly environment
- Room to grow & progress fast
Head of Acquisition employer: Blitzed
Blitzed is an exceptional employer for those looking to make a significant impact in the fast-paced world of crypto gaming. With a remote-friendly environment, competitive salary, and a culture that encourages experimentation and rapid growth, employees are empowered to take ownership of their roles and drive meaningful results. The opportunity for personal and professional development is abundant, making it an ideal place for ambitious individuals eager to thrive in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Acquisition
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blitzed and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blitzed are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blitzed on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blitzed. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Acquisition
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blitzed. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blitzed:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blitzed’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blitzed
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blitzed will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blitzed, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
