Position Overview
We are looking for a Product Marketing Manager to join our fast‑paced, hands‑on environment. You will own a key area of marketing, driving growth and shaping our product’s market position. This role involves collaborating with product, sales, engineering, and customer success teams to bring products to market and maximize impact.
Responsibilities
- Develop product positioning and value propositions that resonate with target audiences.
- Plan and execute high‑impact product launches, aligning product, sales, and marketing teams.
- Create sales enablement collateral and training materials to empower sales teams and channel partners.
- Develop and execute bold go‑to‑market strategies for new releases and feature updates.
- Partner with content marketing to produce engaging product‑related content such as case studies, blogs, videos and whitepapers.
- Collaborate with cross‑functional teams (product management, engineering, customer success) to ensure alignment on product goals and customer needs.
- Monitor competitive products and industry trends to stay ahead of the market.
- Track and analyze campaign performance, measuring impact on customer satisfaction, acquisition, retention, and revenue.
- Build relationships with key customers for testimonials, case studies and user groups.
Qualifications
- 5+ years of B2B product marketing experience, preferably in a SaaS environment.
- Exceptional storytelling skills and ability to translate data and product requirements into high‑impact marketing.
- Proven success in cross‑functional teamwork and managing external contributors.
- Experience in employee experience platforms, internal communications software, frontline workforce tools or broader HR tech is a plus.
- Willingness to work from our London office three days a week.
Benefits
- Competitive salary.
- Stock options on starting and additional high‑performer grants annually.
- 25 days’ leave plus public holidays.
- Additional time off between Christmas and New Year.
- Private healthcare (AXA).
- 3% employer pension contribution when you contribute 5%.
- Cycle to Work scheme.
- Social events (lunches, breakfasts, nights out).
- Enhanced parental leave.
Company Culture & Values
We are re‑connecting distributed organisations, enabling seamless communication and re‑engaging employees like never before. With teams in Boston, London and Sydney, we partner with industry leaders such as Domino’s, JD Sports and McDonald’s. We value inclusivity and diversity and foster a culture where everyone belongs.
Equal Opportunity
At Blink, we are committed to an inclusive and diverse culture where our people feel they truly belong. All applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.
Senior Product Marketing Manager in City of Westminster employer: Blink - The Employee App
At Blink - The Employee App, we pride ourselves on being an exceptional employer that champions inclusivity and diversity within our vibrant London team. Our collaborative work culture encourages innovation and personal growth, offering competitive salaries, stock options, and a range of benefits that support our employees' well-being and career development. Join us to make a meaningful impact in a role that not only drives product success but also fosters a sense of belonging.
