Senior Product Marketing Manager

Department: Marketing.

Reports to CMO.

Blink is a mobile‑first employee experience platform enabling seamless communication and re‑engaging employees.

With teams in Boston, London, and Sydney, Blink partners with industry leaders such as Domino's, JD Sports, and Mc Donald's.

Be at the heart of innovation: with weekly feature releases and a dynamic product team, you’ll thrive where product‑market fit is a reality.

• What you’ll do
• Positioning & messaging – collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences.
• Product launches – plan and execute high‑impact product launches, aligning product, sales, and marketing teams for maximum effect.
• Sales enablement – create killer product collateral and training materials that empower sales teams and channel partners.
• Go‑to‑market strategy – develop and execute bold go‑to‑market strategies for new releases and feature updates, hand‑in‑hand with Product Managers.
• Content creation – partner with content marketing to produce engaging product‑related content such as case studies, blogs, videos, and whitepapers.
• Cross‑functional collaboration – work closely with product management, engineering, and customer success teams to ensure alignment on product goals and customer needs.
• Competitive intelligence – stay ahead of the game by monitoring competitive products and industry trends.
• Metrics & reporting – track and analyse campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue.
• Customer advocacy – develop relationships with key customers for testimonials, case studies, and user groups.

Requirements

We want a product marketer ready to make a splash in a fast‑paced, hands‑on environment.

In this role you will own a key area of marketing, driving growth and shaping our product’s market position.

• Key attributes
• 5+ years of B2B product marketing experience, with a demonstrated track record of success (ideally in a Saa S environment).
• Exceptional storytelling skills.
• Proven success in cross‑functional teamwork and managing external contributors.
• A passion for transforming data and product requirements into high‑impact marketing.
• Experience in employee experience platforms, internal communications software, frontline workforce tools, or broader HR tech is a plus.
• Ability to work from our London office 3 days a week.

We’re looking for a product marketer who thrives in a fast‑paced, hands‑on environment and is eager to make an impact from day one.

You’ll genuinely own a key area of our marketing strategy, driving growth and shaping how our product is positioned in the market.

Benefits

• Competitive salary.
• Stock options on startup and additional high‑performer grants annually.
• 25 days’ leave plus public holidays.
• Additional time off between Christmas and New Year.
• Private healthcare with AXA.
• 3% employer pension contribution when you contribute 5%.
• Cycle to Work scheme.
• Social events (lunches, breakfasts, nights out).
• Enhanced parental leave.

At Blink, we’re committed to creating an inclusive and diverse culture where our people feel they truly belong.

We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.

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