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For Companies At a Glance
- Tasks: Create and run innovative marketing campaigns to drive growth and engagement.
- Company: Join Blink, a forward-thinking company revolutionising employee experience.
- Benefits: Competitive salary, equity options, generous leave, and private healthcare.
- Why this job: Be part of a dynamic team making a real impact in the tech industry.
- Qualifications: 3-5 years in growth or digital marketing, with a creative storytelling flair.
- Other info: Exciting opportunity for career growth in a supportive and inclusive environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join us and help unlock the potential of frontline teams around the world! At Blink, we're on a mission to revolutionise the employee experience. Our mobile‑first platform puts connection, communication, and everyday tools directly in the hands of employees, empowering them to do their best work. We’re looking for a driven, creative, and seriously high‑ownership Growth Marketing Manager who loves moving quickly, experimenting boldly, and building growth loops. With a self‑serve, product‑led model driving nearly $1M ARR in under a year, we’re proving the potential of a scalable PLG + sales engine. The opportunity is massive and we are looking to grow 10x in the next year.
What You'll Do
- Build and run creative campaigns across social, content, email, SEO, partnerships, GEO - driving inbound discovery and organic demand.
- Spot cultural moments, product insights, and user stories that make Blink stand out then turn them into high‑performing content.
- Repurpose product learnings into messaging that improves acquisition and activation.
- Support landing page optimisation with sharper narratives, CRO input, and collaboration with design + product marketing.
- Use analytics tools (GA4, Ahrefs, HubSpot, Mixpanel) to evaluate channels, experiments, funnel performance and rapidly put those data driven insights to work.
- Partner with Sales to ensure top‑of‑funnel interest turns into quality PQLs and real opportunities.
- Contribute to playbooks and nurture journeys that help users progress through self‑serve and sales‑assisted paths.
- Work with the Growth squad to improve onboarding, in‑product prompts and "aha moments."
- Experiment your way into higher trial engagement, better activation, and stronger early retention.
Requirements
- 3‑5 years in growth, digital, or PLG marketing (ideally SaaS).
- Creative storyteller with strong instincts for campaigns, content, and narrative.
- Comfortable in data, funnel metrics, and fast experimentation.
- Collaborative, curious, and excited to build growth motions from the ground up.
- Bias for action — you love momentum and you love results!
Benefits
- A competitive salary.
- Generous equity allocations with significant upside potential.
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
- Additional time off between Christmas and New Year.
- 25 days' leave + public holidays.
- Private healthcare with AXA.
- 3% employer pension contribution when you contribute 5%.
- Cycle to Work scheme.
- Enhanced parental leave.
At Blink, we're committed to inclusion, belonging, and equal opportunity for all.
Growth Marketing Manager (PLG) employer: Blink - Employee Experience Platform
Contact Detail:
Blink - Employee Experience Platform Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager (PLG)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your creativity and results-driven mindset, which is exactly what Blink is looking for.
✨Tip Number 3
Prepare for interviews by researching Blink’s growth strategies and recent campaigns. Be ready to discuss how you can contribute to their mission and bring fresh ideas to the table. We love candidates who come in with a solid understanding of our goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Blink.
We think you need these skills to ace Growth Marketing Manager (PLG)
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! We want to see how you can tell a story that resonates with our mission. Think about how your past experiences can translate into innovative ideas for Blink.
Be Data-Driven: Since we love numbers and insights, make sure to highlight your experience with analytics tools. Share specific examples of how you've used data to drive growth or improve campaigns. It’ll show us you’re not just creative, but also strategic!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with the Growth Marketing Manager role. We appreciate when candidates take the extra step to connect their background with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Blink - Employee Experience Platform
✨Know Your Growth Marketing Inside Out
Make sure you brush up on your growth marketing knowledge, especially in the context of PLG (Product-Led Growth). Be ready to discuss specific campaigns you've run, metrics you've tracked, and how you've used data to drive decisions. This will show that you’re not just familiar with the concepts but have practical experience.
✨Showcase Your Creative Side
Prepare examples of creative campaigns you've executed in the past. Think about how you can turn cultural moments or product insights into engaging content. Blink is looking for someone who can think outside the box, so don’t hold back on sharing your most innovative ideas!
✨Familiarise Yourself with Analytics Tools
Since the role involves using tools like GA4, Ahrefs, and HubSpot, it’s crucial to demonstrate your proficiency with these platforms. Be prepared to discuss how you've used analytics to evaluate channel performance and make data-driven decisions in previous roles.
✨Collaborate and Communicate
Highlight your collaborative skills and how you've worked with sales or other teams to convert interest into quality leads. Prepare to discuss how you’ve contributed to playbooks or user journeys, as this shows you understand the importance of teamwork in driving growth.
