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- Tasks: Lead regional marketing strategies across digital, print, and social media to boost sales.
- Company: Blinds To Go is a dynamic company focused on innovative marketing solutions.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for professional growth.
- Why this job: Join a creative team that values data-driven decisions and fosters personal development.
- Qualifications: 1-5 years of marketing experience with strong analytical skills and Excel proficiency required.
- Other info: Ideal for those passionate about marketing trends and eager to make an impact.
The predicted salary is between 43200 - 72000 £ per year.
Blinds To Go is seeking a data-driven and analytical professional to perform ongoing analysis on regional marketing performance, testing and customer insights. This person is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.
Key Responsibilities:
- Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.
- Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
- Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
- Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
- Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
- Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
- Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
- Contribute test ideas, execute test strategies, analyze test data and document test results.
- Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
What We’re Looking For:
- Exceptional proficiency with Microsoft Excel is required.
- Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
- Understanding of paid search, email, social, and other forms of online advertising.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- High intellectual curiosity and ability to think creatively, and identify and resolve problems.
- High levels of integrity, autonomy, and self-motivation.
- Excellent organizational and time management skills.
- Highly motivated individual with 1-5 years of experience.
Digital Marketing Director employer: Blinds To Go
Contact Detail:
Blinds To Go Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools. Being well-versed in platforms like Google Analytics and understanding PPC and SEO metrics will give you an edge when discussing your insights during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who have experience in regional marketing strategies. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Highlighting your analytical skills and ability to optimise campaigns based on performance metrics will resonate well with the hiring team.
✨Tip Number 4
Showcase your communication skills by practising how to present complex data in a simple manner. Being able to explain your findings clearly will demonstrate your ability to collaborate effectively with sales teams and other stakeholders.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in areas like PPC, SEO, and data analysis. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with the responsibilities outlined in the job description. Mention any specific tools or methodologies you have used that relate to the role.
Showcase Analytical Skills: Provide examples of how you've used data to drive marketing decisions in past positions. Highlight your proficiency with Microsoft Excel and any analytics tools you've worked with, such as Google Analytics.
Research Blinds To Go: Familiarise yourself with Blinds To Go's marketing strategies and recent campaigns. This will help you tailor your application and show that you understand their market landscape and competition.
How to prepare for a job interview at Blinds To Go
✨Showcase Your Analytical Skills
As a Digital Marketing Director, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight your experience with tools like Google Analytics and your understanding of key metrics.
✨Understand the Market Landscape
Familiarise yourself with the regional market trends and competition relevant to Blinds To Go. Research their current marketing strategies and be ready to suggest improvements or new ideas based on your findings. This shows initiative and a genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare for scenarios where you might need to optimise a marketing strategy or analyse campaign performance. Think through your approach and be ready to explain your thought process clearly.
✨Communicate Clearly and Effectively
Since the role requires explaining complex data in an understandable way, practice articulating your thoughts. Use simple language to describe technical concepts and ensure you can present your ideas confidently, both verbally and in writing.
