At a Glance
- Tasks: Lead the customer journey strategy and enhance e-commerce experiences across Europe.
- Company: Join Blinds 2go, a top international brand in window décor, committed to innovation.
- Benefits: Enjoy competitive salary, performance bonuses, and the chance to work with cutting-edge tech.
- Why this job: Make a real impact on customer experiences while collaborating with diverse teams.
- Qualifications: Senior-level experience in e-commerce, CRM expertise, and a strategic mindset required.
- Other info: Opportunity to shape digital experiences across 6 European markets and the UK.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Shape the Future of E-commerce CX Across Europe! We’re a leading international e-commerce brand in window décor, operating across 6 European markets and the UK. We’re looking for a visionary, data-obsessed leader to elevate the end-to-end customer journey—turning every touchpoint into a growth lever.
As Head of Personalisation, you’ll architect a customer-first strategy that blends advanced segmentation, impactful email marketing, and world-class UX. You’ll lead the charge in personalization, CRM innovation, and digital experimentation—leveraging tools like Bloomreach, VWO and Datadog to fuel measurable results.
Our Company
At Blinds 2go our people are our stars, we believe our team will help us on our journey to realise our dream in becoming the fastest growing, most loved and most efficient window coverings company in the world.
Transparency
We lead by example and inspire others to achieve excellence in the right way.
Entrepreneurship
We focus on what matters with a sense of urgency, we quickly adapt and constantly innovate to meet customer needs.
Accountability
We take ownership and are responsible for our actions and decisions.
Meritocracy
We set challenging but realistic targets and deliver results in a passionate way, Integrity and hard work are at the core of our culture, we go the extra mile.
Role & Responsibilities
- Customer Journey Strategy: Map, optimize, and future-proof the full customer journey across all markets—identifying key moments of truth and opportunities to differentiate.
- CRM & Segmentation: Execute sophisticated CRM strategies in Bloomreach, underpinned by granular segmentation models and data-rich customer insights.
- Hyper-Personalization: Create dynamic, tailored experiences across web and email using Bloomreach and data-driven testing via VWO.
- UX Best Practices: Champion user-centered design by partnering with Product and E-commerce teams to deliver frictionless, high-converting online experiences.
- Impactful Email Marketing: Lead end-to-end email lifecycle strategy—from onboarding flows to promotional and retention campaigns—powered by smart automation and A/B testing.
- Customer Data Platform (CDP): Drive strategic use of a unified CDP to unlock 360° customer views, actionable insights, and advanced targeting capabilities.
- Analytics & Optimization: Own customer experience KPIs (e.g., CSAT, NPS, CLTV, retention), and turn insight into action with clear dashboards and recommendations.
- Cross-Functional Leadership: Inspire and align teams across Marketing, Product, Tech, and Country leads to deliver a seamless, customer-centric experience.
Person Profile
- Senior-level experience owning customer journey and experience strategies within a fast-paced e-commerce environment.
- Hands-on expertise with CRM platforms and advanced audience segmentation (Bloomreach experience is considered a plus).
- Proven success with personalization, A/B and multivariate testing, and data-led optimization.
- Deep knowledge of impactful email marketing, UX best practices, and lifecycle automation.
- Experience with CDPs and customer data governance.
- International experience a plus; Bachelor's (or equivalent) required, Master’s (or equivalent) preferred.
Personal Attributes
- Strategic, commercial thinker with a bias for action and a track record of delivering quantifiable business outcomes.
- Exceptional communicator and cross-functional collaborator; comfortable influencing at all levels.
Why Join Us?
- Big Impact, Big Autonomy: Own the customer journey strategy across multiple countries and make a visible difference.
- Tech-forward: Work with leading platforms like Bloomreach, VWO, and a robust CDP to drive transformation.
- Cross-Market Influence: Shape digital experiences across 6 European countries and the UK.
- Compensation: Competitive salary + performance-based bonus based on customer KPIs and business growth.
If you’re passionate about transforming data into unforgettable customer experiences, this is your chance to lead real change. If you’re ready to lead with empathy and insight, we want to hear from you!
Contact Detail:
Blinds 2go Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Personalisation
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce personalisation and customer experience. Understanding what’s currently working in the industry will help you speak confidently about your vision for the role.
✨Tip Number 2
Network with professionals who have experience in CRM platforms like Bloomreach. Engaging with others in the field can provide insights and potentially valuable connections that may help you stand out during the hiring process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented data-driven strategies in previous roles. Being able to showcase measurable results will demonstrate your capability to drive impact in this position.
✨Tip Number 4
Research Blinds 2go's current customer journey and identify areas for improvement. Presenting your ideas on how to enhance their customer experience during discussions can show your proactive approach and genuine interest in the company.
We think you need these skills to ace Head of Personalisation
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Personalisation position. Tailor your application to highlight your relevant experience in customer journey strategy, CRM, and personalisation.
Highlight Relevant Experience: In your CV and cover letter, emphasise your senior-level experience in e-commerce, particularly with CRM platforms like Bloomreach. Provide specific examples of how you've successfully implemented customer journey strategies and data-driven optimisation.
Showcase Your Skills: Clearly outline your skills in email marketing, UX best practices, and A/B testing. Use metrics to demonstrate your impact in previous roles, such as improvements in customer satisfaction or retention rates.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your passion for transforming customer experiences. Address how your strategic thinking and collaborative approach align with the company's values and goals.
How to prepare for a job interview at Blinds 2go
✨Understand the Customer Journey
Familiarise yourself with the full customer journey and be prepared to discuss how you would optimise it. Think about key touchpoints and how personalisation can enhance the experience at each stage.
✨Showcase Your Data Skills
Be ready to demonstrate your expertise in data analysis and CRM platforms, particularly Bloomreach. Prepare examples of how you've used data to drive customer insights and segmentation strategies.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, share experiences where you've successfully collaborated across departments. Emphasise your communication skills and ability to influence stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in personalisation or email marketing and how you overcame them, focusing on measurable outcomes.