At a Glance
- Tasks: Lead fundraising programmes to attract and engage supporters for a meaningful cause.
- Company: Join Blind Veterans UK, a charity transforming lives of vision-impaired veterans.
- Benefits: Competitive salary, generous leave, pension scheme, and professional development opportunities.
- Other info: Home-based role with a chance to shape fundraising strategies.
- Why this job: Make a real impact while working in a collaborative and ambitious team.
- Qualifications: Experience in supporter acquisition, direct marketing, and project management required.
The predicted salary is between 40101 - 49013 £ per year.
Home-Based (UK)
About Us
We are Blind Veterans UK, a charity that helps vision-impaired ex-service people from every generation rebuild their lives after their sight has been affected. Founded in 1915 by Sir Arthur Pearson to help the many veterans losing their sight during the First World War, we have over a century of experience providing the very best care and support. Since then, we have supported tens of thousands of vision-impaired veterans, helping them regain their independence and providing the tools, skills and confidence they need to lead fulfilling, active lives. We are one transformational team that believes every vision-impaired veteran should be able to lead the life they choose.
Blind Veterans UK is looking for an experienced and ambitious marketing manager to lead the development and delivery of our supporter acquisition and engagement fundraising programme. This is a full-time role, working 35 hours per week, for a one year fixed-term contract to cover a period of maternity leave.
The Benefits
- Salary of £42,527.79 per annum
- Generous annual leave with the option to buy additional days
- Pension scheme with generous employer contributions
- Healthcare cash plan
- Life Assurance
- Access to legal services and mental health support
- Employee assistance programme
- Paid professional subscriptions and discounts
- Professional and personal development
- Enhanced Maternity/Paternity/Adoption pay
If you are an experienced fundraising and donor acquisition professional with strong direct marketing and project management skills, this is your chance to join our transformational organisation. This is an exciting opportunity to shape how we attract, welcome and retain supporters across a range of products, including cash gifts, regular gifts, raffles and the weekly lottery and multiple channels, including direct mail, email, social media, telemarketing and face-to-face fundraising. You'll lead the planning and optimisation of individual giving supporter acquisition activity, managing budgets and performance, agency relationships and driving sustainable income growth.
Joining a collaborative and ambitious team, you will line manage one direct report and work closely with colleagues across fundraising, data & insight, supporter care and digital. Alongside a strong benefits package, you will have the chance to make a visible impact within a charity with more than a century of life-changing work behind it.
The Role
As Marketing Manager, Acquisition & Engagement, you will lead the individual giving programme to attract new supporters and drive lifetime value. You will plan, deliver and optimise donor acquisition, welcome journeys and ongoing stewardship across a range of fundraising products and channels. Focusing on donor acquisition, you will develop targeting and testing strategies to improve campaign performance and welcome journeys, whilst managing campaign budgets and delivering accurate income forecasts for your fundraising channels.
Additionally, you will:
- Line manage and develop one direct report
- Develop fundraising campaign briefs
- Monitor and report on campaign performance and donor acquisition success
- Manage supplier relationships and invoice processes
- Ensure GDPR and Fundraising Regulator compliance
- Support the development of strong fundraising propositions
About You
To be considered for this role, you will need:
- Experience of supporter acquisition and engagement across a variety of products and channels
- Experience of working with cold data suppliers
- Experience of developing and implementing supporter journeys
- Strong direct marketing experience across both print and digital channels
- Experience of face-to-face fundraising management
- Experience of managing relationships with suppliers and agencies
- Ability to manage multiple campaigns simultaneously from concept to delivery
- Experience of setting and monitoring income and expenditure budgets, and cost negotiation
- Knowledge of how to analyse results to assess campaign performance
The closing date for this role is 2nd October 2026.
We are committed to ensuring everyone can thrive in their role. We can support eligible candidates and employees in applying for Access to Work, a government-funded scheme that provides practical and financial support for workplace adjustments. If you need any adjustments to support accessibility—whether for the application process, alternative formats of documentation, or the interview—get in touch via the website.
Webrecruit and Blind Veterans UK are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if the role of Marketing Manager, Acquisition & Engagement for Blind Veterans UK sounds like something you could thrive in, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.
Marketing Manager - Supporter Acquisition & Engagement in Humber employer: Blind Veterans UK
Blind Veterans UK is an exceptional employer that offers a supportive and inclusive work culture, allowing employees to make a meaningful impact in the lives of vision-impaired ex-service personnel. With opportunities for professional growth and development, as well as the flexibility of a home-based role, we empower our team to thrive while contributing to a noble cause. Join us in making a difference and enjoy the unique advantage of working for a charity with over a century of dedicated service.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Supporter Acquisition & Engagement in Humber
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blind Veterans UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blind Veterans UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blind Veterans UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blind Veterans UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Supporter Acquisition & Engagement in Humber
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blind Veterans UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blind Veterans UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blind Veterans UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blind Veterans UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blind Veterans UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blind Veterans UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
