At a Glance
- Tasks: Create impactful fundraising campaigns and engage with supporters through various channels.
- Company: Join CBM UK, a leading charity making a difference in international development.
- Benefits: Competitive salary, flexible hours, and opportunities for personal growth.
- Other info: Dynamic team environment with opportunities for career advancement.
- Why this job: Make a real impact by driving donations and awareness for life-changing work.
- Qualifications: Experience in marketing or fundraising and strong communication skills.
The predicted salary is between 29140 - 36450 € per year.
CBM UK Cambridge, Cambridgeshire (On-site) £29,140 - £36,450 per year - dependent on level and experience Full-time or part-time Permanent Disability, International Development Actively Interviewing.
The Marketing Officer/Senior Marketing Officer (Retention) at CBM UK is an important role in making our life-changing work possible. The role delivers direct and digital fundraising appeals to existing individual supporters, high value donors, and churches to drive donations and grow awareness, through creative and impactful fundraising communications.
Key responsibilitiesThe position holder is responsible for developing fundraising campaigns for individual supporter audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.
Working closely with the Head of Marketing and across the Fundraising & Communications team, the Marketing Officer/Senior Marketing Officer (Retention) is responsible for planning and delivering a significant marketing programme, carrying out fundraising campaigns to existing supporters across multiple channels, including direct mail, email, and telephone.
Cultivation appeals (60%)- Deliver regular and inspiring off-line direct marketing campaigns to existing supporters on time and within budget.
- Plan, co-ordinate and prepare fundraising appeals, creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
- Lead on the delivery of online appeals and updates, including the planning and coordination of mass supporter emails.
- Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms.
- Ensure pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
- Lead on the planning and implementation of feedback to existing supporters on our work as part of their donor journey, through leading on CBM UK’s supporter newsletters, e-news and prayer diaries.
- Prepare internal marketing materials for CBM UK colleagues and provide briefings for supporter facing teams ahead of each campaign.
- Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses.
- Source new agencies and suppliers as appropriate.
- Lead on CBM’s high donor fundraising programme, through planning and managing regular communications and fundraising asks to this segment of supporters, working towards achieving annual income growth targets.
- Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including personalised communications through phone, email and post.
- Proactively test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.
- Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
- Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activities.
- Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.
- Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
- Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
- Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
- Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
- Occasional out of normal office working hours.
- Occasional travel in the UK and possibility of travel internationally.
Marketing Officer/ Senior Officer - Retention in Cambridge employer: Blind Ambition
CBM UK is an exceptional employer that offers a dynamic and supportive work environment in Cambridge, where employees are empowered to make a meaningful impact through their roles. With a strong focus on employee growth, CBM UK provides opportunities for professional development and encourages creativity in fundraising initiatives, all while fostering a culture of collaboration and enthusiasm. The organisation's commitment to disability and international development ensures that every team member contributes to life-changing work, making it a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer/ Senior Officer - Retention in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. Understand their fundraising strategies and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly cares about their work.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Marketing Officer role. Highlight your experience with direct and digital fundraising, and share examples of successful campaigns you've worked on.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at CBM UK.
We think you need these skills to ace Marketing Officer/ Senior Officer - Retention in Cambridge
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Officer/Senior Officer role. Highlight your experience in fundraising campaigns and digital marketing, as these are key to what we’re looking for!
Showcase Your Creativity:We love innovative ideas! When you describe your past projects, focus on how you’ve used creative strategies to engage supporters. This will help us see how you can contribute to our impactful fundraising communications.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your experiences and skills. We appreciate clarity!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Blind Ambition
✨Know Your Fundraising Fundamentals
Make sure you brush up on the basics of fundraising, especially in the context of direct and digital appeals. Understand how to create compelling campaigns that resonate with individual supporters and high-value donors. This knowledge will show your passion for the role and your readiness to contribute.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on, particularly those that involved innovative approaches. Be ready to discuss how you developed engaging content and utilised different channels. This will demonstrate your ability to think outside the box and drive impactful fundraising communications.
✨Familiarise Yourself with CBM UK
Research CBM UK's mission, values, and recent campaigns. Understanding their work in international development and disability advocacy will help you align your answers with their goals. It also shows that you're genuinely interested in the organisation and its impact.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. Inquire about their current fundraising strategies or how they measure success in donor engagement. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
