Product Marketing Manager

Are you excited by the idea of helping scale a fast-growing tech business across London, Mumbai, and Austin? Do you excel at turning complex product changes into clear impactful sales value stories? Are you ready to actively experiment with Gen AI tools to elevate your Product Marketing and enablement output? If so, we'd love to hear from you!

About us: Fospha is dedicated to building the world's most powerful measurement solution for online retail. For over a decade, we've helped teams make smarter decisions with full-funnel marketing insights, forecasting, and optimisation. With Fospha, every team moves faster and grows smarter. Trusted by over 200 leading brands across three continents, including Huel, Oh Polly, and Represent, Fospha manages $2.5 billion in annual ad spend. We're scaling fast across London, Mumbai, and Austin, and we're now looking for a Product Marketer to join our Product Marketing team to support the growth of the business.

The Role: This is a high-impact role at the heart of Fospha's product marketing engine. You'll own the loop from product to market, building launch plans, activating cross-functional teams, and tracking success metrics from awareness through to adoption. You'll work closely with the Product Marketing Lead and Product Marketing Executive to ensure our go-to-market strategy is tight, feedback loops are fast, and every launch drives measurable business outcomes. You'll be the glue between Product Marketing, Sales, and CS, ensuring every product release is well-communicated, well-measured, and well-adopted.

Key Responsibilities:

• Go-to-Market & Launch Execution: Build and manage go-to-market plans for all new products and major releases, activating cross-functional teams across Product Marketing and Sales to ensure consistent delivery, messaging alignment, and measurable outcomes.
• Adoption & Insight Loop: Define success metrics with Product Managers (e.g. feature adoption, time-to-value, satisfaction), systematise insight capture, and build structured feedback routes between CS, PMM, and Product to inform roadmap priorities and enablement content.
• Enablement & Process Excellence: Create and maintain enablement assets (product decks, one-pagers, playbooks, FAQs), standardise the launch-to-adoption process with validation checklists and post-launch reviews, and drive accountability across teams for release hygiene.
• Messaging & Market Readiness: Collaborate with the Product Marketing Lead to refine positioning and messaging, translate complex capabilities into simple customer stories, and contribute to education on model confidence and transparency.
• Performance Tracking & Communication: Maintain visibility of success metrics from launch through to adoption, publish clear adoption and trend summaries, and share updates with stakeholders across Product Marketing and Exec teams to shape future GTM priorities.

In addition to your core responsibilities, we expect you to be excited by the opportunity Gen AI brings and find new ways of working utilising our Gen AI hub!

What are we looking for:

We hire for potential; you should apply if you:

• Have 2 years in Product Marketing, Product Ops, or Growth within B2B SaaS.
• Can plan and execute product launches end-to-end with clear accountability and timelines.
• Are strong in roadmap management, stage gates, tight timelines, and disciplined follow-through.
• Have experience creating enablement assets that simplify complex products.
• Are comfortable interpreting data and customer insights to drive decisions.
• Bonus: Familiarity with measurement (MMM / MTA) or adtech.
• Bonus: Experience with GTM tooling (GA4, Shopify, CRM analytics, Notion, Jira, enablement platforms).

What we can offer you:

• Competitive salary
• Be part of a leading global venture builder, Blenheim Chalcot, and learn from the incredible talent in BC.
• Be exposed to the right mix of challenges and learning and development opportunities.
• Flexible Benefits including Private Medical and Dental, Gym Subsidies, Life Assurance, Pension scheme, etc.
• 25 days of paid holiday, your birthday off!
• Free snacks in the office!
• Quarterly team socials.

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