Head of Marketing in Kirkby Lonsdale

Blendsmiths was established in 2017, with a focus on changing the way the world drinks. In nearly 10 years of trading, Blendsmiths has become a leading brand in the F&B sector across the UK, renowned for high quality and innovative drinks. Blended to be different; blended to be extraordinary, we are ambitious about taking the extraordinary to new heights and that's only possible by building a great team.

We are seeking a high-calibre Head of Marketing to lead and scale our marketing function at a pivotal stage of growth. We are a £5m turnover food and drink business with a clear ambition to grow to £10m+, and we are looking for someone who can help take us there through exceptional marketing leadership. This is a role for someone who wants to build, not inherit. You will shape strategy, elevate brand presence, and drive commercial growth while working closely with a passionate leadership team. We are not a large corporate environment with layers of red tape. We are looking for someone who thrives in a fast-moving, entrepreneurial setting, and is energised by the opportunity to have real impact.

Key Responsibilities

• Strategy & Growth Leadership
  • Own and evolve the overall marketing strategy to support growth from £5m to £10m+.
  • Translate business objectives into clear, prioritised marketing plans.
  • Identify and unlock new growth opportunities across brand, acquisition, retention, and partnerships.
• Brand & Creative Direction
  • Lead brand positioning and storytelling in collaboration with the Brand Manager.
  • Ensure a distinctive, premium, and consistent brand presence across all channels.
  • Raise the creative bar while maintaining commercial focus.
• Performance & Commercial Impact
  • Drive measurable growth in customer acquisition and revenue.
  • Oversee marketing performance, ensuring strong ROI across all activity.
  • Make data-informed decisions and continuously optimise performance.
• Social, Content & Community
  • Shape a strong and engaging social media presence through the Social Media Executive.
  • Ensure content is consistent, creative, and aligned with brand identity.
  • Build community engagement and brand affinity over time.
• Partnerships & Growth Channels
  • Guide the Partnerships Manager to develop meaningful commercial and brand partnerships.
  • Identify and secure collaborations that drive awareness and revenue.
• Events & Experimental Marketing
  • Oversee and support the Events Manager in delivering high-impact brand events and activations.
  • Develop an events and experiential marketing strategy that strengthens brand presence and drives customer engagement.
  • Ensure events are commercially aligned and integrated with broader marketing campaigns.
• Leadership & Culture
  • Lead, develop, and inspire a small marketing team.
  • Create clarity, accountability, and momentum within the function.
  • Hire and shape future team growth as the business scales.

We are looking for a rare combination of:

• Senior marketing leadership experience (Head of Marketing / Marketing Director level).
• Strong experience within food & drink, FMCG, hospitality, or premium consumer brands.
• Proven success in scaling revenue and brand impact in a growing business.
• Experience working in fast-paced, resource-conscious environments.
• Comfortable balancing strategy with hands-on execution.
• Deeply tuned into modern marketing trends, platforms, and behaviours.
• A collaborative leader who is kind, empathetic, and brings people with them.
• Someone who is comfortable being hands-on, while also setting clear strategic direction.

We are ambitious, but we are not a cut-throat environment. We want someone who is firm when needed, clear in decision-making, and relentlessly focused on outcomes, but who leads with respect and emotional intelligence.

Personal Attributes

• Energetic, proactive, and full of ideas.
• Commercially sharp and results-driven.
• Kind, empathetic, and collaborative in leadership style.
• Firm, decisive, and able to drive clarity and accountability.
• Thrives in environments without heavy corporate structure or bureaucracy.
• Resilient and tireless in pursuit of ambitious goals.

What success looks like

• Clear, ambitious marketing strategy driving £10m+ revenue trajectory.
• Strong, distinctive brand presence in the food and drink market.
• High-performing, motivated marketing team with clear ownership.
• Measurable growth in acquisition, retention, and brand engagement.

Benefits Package

• Flexible working conditions.
• £60,000 - £70,000 salary per annum (based on experience).
• Company laptop (Apple MacBook Pro).
• Bonus structure.
• 25 days holiday.
• Pension.
• Private Health Insurance.
• One free coffee a week at a café of your choosing.
• Complementary products each month.
• Drinks and snacks provided at the office.
• On site gym access.
• Opportunity to learn, develop and grow with a creative brand.

We operate in a friendly, collaborative environment where there is plenty of opportunity to learn, develop and grow amongst a highly creative and driven bunch.

If you are interested in applying for this position, please send your resume to ryan@blendsmiths.com. There is no need for a cover letter, but a short introduction as to why you would like to join Blendsmiths and why you believe you would be a good fit in the body of the email would be welcomed. We are also accepting short video introductions sent via WeTransfer and LinkedIn messages.