At a Glance
- Tasks: Lead demand generation strategies for mid-market B2B clients and drive measurable revenue outcomes.
- Company: Join a globally recognised agency known for its innovative approach in B2B marketing.
- Benefits: Enjoy hybrid working, 25 days annual leave, and professional development support.
- Other info: Collaborative environment with opportunities for growth and exposure to advanced marketing strategies.
- Why this job: Make a real impact by shaping strategies for leading B2B brands across various industries.
- Qualifications: Experience in B2B strategy, strong data analysis skills, and familiarity with AI tools.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a Senior Strategist who can think across the entire buyer journey for mid-market B2B clients.
You’ll define and execute integrated demand generation strategies optimised for pipeline, owning the strategic direction of assigned client accounts.
You’ll direct creative, content, and channel specialists to bring those strategies to life, and bring strategic challenge into the room when the evidence calls for it.
Key responsibilities
Demand Generation Strategy
The core of this role is developing and orchestrating integrated demand generation programmes for our clients.
You’ll design across the workstreams that drive pipeline for mid-market B2B: AEO, paid, social, content, events, and conversion-driven website strategy (IA, UX, CRO).
You’ll analyse performance data across these channels, identify opportunities, and translate insights into actionable plans that drive measurable revenue outcomes.
- Create Demand
- Advise clients on brand positioning, messaging, and thought leadership approaches.
- Develop content marketing strategies that position clients as category leaders.
- Lead Linked In Ads campaign strategy and creative ideation, and shape organic social distribution that creates reach and engagement.
- Brief and partner with creative teams to ensure output aligns with strategic intent.
- Capture Demand
- Conduct research to inform AEO and SEO strategies
- Shape paid media strategies across Search, AI PPC and paid social.
- Identify CRO opportunities through user research, analytics and structured experimentation.
- Lead website strategy, covering information architecture, user journeys and conversion-driven design.
- Review design and content outputs to ensure strategic alignment.
- Convert Demand
- Identify conversion triggers and optimisation opportunities across the funnel
- Design conversion strategy and define the CRM automation needed to support it
- Support sales enablement strategy and content planning
- Partner with Hub Spot specialists on automation and CRM implementation
- How You’ll Think and Work
Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.
- Strategic Judgement
- You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation
- You translate ambiguous client needs into clear, actionable recommendations
- You challenge assumptions constructively when the evidence points elsewhere
- You balance data-driven thinking with creative intuition
- Analytical Rigour
- You’re comfortable digging into data to find the story beneath the numbers
- You translate complex datasets into clear insights that inform strategy
- You know which metrics matter and can distinguish signal from noise
- Creative Taste
- You can evaluate design and content work against strategic intent – beyond aesthetic preference
- You imagine how campaigns and experiences will land before they’re built
- You bring ideas that are both commercially sound and creatively interesting
- Empathy
- You read client dynamics and navigate tricky conversations with care
- You build trust quickly through genuine curiosity and attentive listening
- You challenge constructively with care for the audience
- AI Fluency
- You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights
- You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions
- You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work
- You adapt quickly – experimenting with new tools and approaches as the landscape shifts
What You Bring
- Background in B2B strategy / planning within agency
- Strong data analysis skills with the ability to extract insights from marketing and web analytics
- Track record leading client presentations and workshops for non-technical audiences
- Proven experience applying AI and automation to enhance workflows or digital performance
- Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), paid media (Google Ads, Linked In Ads), and AI tools
Desirable
- Degree in Marketing, Business, Strategy, or related field
- Hub Spot certifications (Implementation, Revenue Operations, Platform Consulting)
- Why Blend
- Work with leading B2B brands across high-tech manufacturing, fintech, and cyber
- Join the agency globally recognised as the leading Hub Spot website agency
- Exposure to advanced Hub Spot implementations, AEO strategies, Rev Ops
- Collaborative environment with 45+ professionals across UK and US
- Hybrid working from our Reading office: 3 days in-office for collaboration, 2 days remote for focused work
- 25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total)
- Professional development support including Hub Spot certifications and training
- Shape processes and contribute to growth
We look forward to hearing from you!
Senior Strategist employer: Blends
At Blend, we pride ourselves on being an exceptional employer, offering a collaborative environment where creativity and strategic thinking thrive. Our Reading office provides a hybrid working model that balances in-office collaboration with remote focus time, alongside generous annual leave and professional development opportunities, including HubSpot certifications. Join us to work with leading B2B brands and shape innovative demand generation strategies while enjoying a culture that values empathy, analytical rigour, and creative taste.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like Blends!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Senior Strategist position at Blends via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Senior Strategist
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at Blends.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to Blends’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at Blends
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to Blends. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at Blends. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to Blends.
