At a Glance
- Tasks: Develop and execute demand generation strategies to drive measurable results for clients.
- Company: Join a leading B2B marketing agency recognised for its innovative approach.
- Benefits: Enjoy hybrid working, 25 days annual leave, and professional development support.
- Other info: Be part of a dynamic team during an exciting scaling phase.
- Why this job: Make an impact with top brands while shaping your career in a collaborative environment.
- Qualifications: Experience in digital marketing, data analysis, and client presentations required.
The predicted salary is between 50000 - 65000 £ per year.
What You’ll Do
Demand Generation Strategy
At the core of this role is developing and executing demand generation strategies for our clients. You’ll analyse performance data, identify opportunities, and translate insights into actionable plans that drive measurable results. This work spans three interconnected areas:
- Create Demand
Building awareness and generating interest before buyers actively search.- Advise on brand positioning, messaging hierarchies, and thought leadership approaches
- Develop content marketing strategies that position clients as category leaders
- Lead LinkedIn Ad campaign strategy and creative ideation. Shape organic social distribution strategies that amplify reach and engagement
- Partner with creative teams to ensure content aligns with strategic intent
- Capture Demand
Engaging buyers who are actively researching solutions.- Lead website strategy projects – from kick-off through to handover
- Develop conversion-driven information architecture and user journeys
- Conduct keyword research to inform SEO and AEO targeting at page level
- Shape paid media strategies and advise on campaign architecture
- Review design and content outputs to ensure strategic alignment
- Convert Demand
Turning engaged prospects into pipeline and revenue.- Advise on marketing automation architecture and lead nurturing workflows
- Support sales enablement strategy and content planning
- Support CRM configuration to ensure data structures support growth
- Identify conversion triggers and optimisation opportunities across the funnel
Retained Client Support
For our retainer clients, you’ll provide ongoing strategic value:
- Conduct UX, content, SEO, and CRM audits with actionable recommendations
- Analyse performance data to surface insights and inform strategic direction
- Deliver hands-on work: keyword plans, conversion optimisation, workflow setup
- Provide ad hoc HubSpot guidance and best practice recommendations
How You’ll Think and Work
Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.
- Strategic Judgement
You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation. You translate ambiguous client needs into clear, actionable recommendations. You challenge assumptions constructively when the evidence points elsewhere. You balance data-driven thinking with creative intuition. - Analytical Rigour
You’re comfortable digging into data to find the story beneath the numbers. You translate complex datasets into clear insights that inform strategy. You know which metrics matter and can distinguish signal from noise. - Creative Taste
You can evaluate design and content work against strategic intent – beyond aesthetic preference. You imagine how campaigns and experiences will land before they’re built. You bring ideas that are both commercially sound and creatively interesting. - Empathy
You read client dynamics and navigate tricky conversations with care. You build trust quickly through genuine curiosity and attentive listening. You know when to push and when to step back. You take responsibility for outcomes – even those beyond your direct control. - AI Fluency
You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights. You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions. You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work. You adapt quickly – experimenting with new tools and approaches as the landscape shifts.
What You Bring
- Background in UX, CRO, content strategy, or digital marketing with website planning experience
- HubSpot technical understanding across CRM, CMS (Content Hub), and Hub configurations – or the appetite to develop this in-house
- Strong data analysis skills with the ability to extract insights from marketing and web analytics
- Track record leading client presentations and workshops for non-technical audiences
- Proven experience applying AI and automation to enhance workflows or digital performance
- Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), HubSpot platform capabilities, paid media (Google Ads, LinkedIn Ads), and AI tools
Desirable
- Degree in Marketing, Business, Strategy, or related field
- HubSpot certifications (Implementation, Revenue Operations, Platform Consulting)
- Agency experience with budget awareness, time tracking, and multi-project delivery
Why Blend
- Work with leading B2B brands across high-tech manufacturing, fintech, and cyber
- Join a Diamond Partner agency – globally recognised as the leading HubSpot website agency
- Be part of our evolution toward becoming the premier global growth engineering firm
- Exposure to advanced HubSpot implementations, AEO strategies, RevOps
- Collaborative environment with 45+ professionals across UK and US markets
- Hybrid working from our Reading office: 3 days in-office for collaboration, 2 days remote for focused work
- 25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total)
- Professional development support including HubSpot certifications and training
- Shape processes and contribute to growth during an exciting scaling phase
We look forward to hearing from you!
Senior Marketing Strategist employer: Blends
Blend is an exceptional employer that fosters a collaborative and innovative work culture, allowing Senior Marketing Strategists to thrive while working with leading B2B brands in high-tech manufacturing, fintech, and cyber. With a commitment to professional development, including support for HubSpot certifications, and a hybrid working model from our Reading office, employees enjoy a healthy work-life balance alongside generous annual leave that increases with service. Join us during this exciting scaling phase and contribute to shaping processes that drive meaningful results for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is your chance to demonstrate your expertise in demand generation strategies and content marketing. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. Think about how you can showcase your analytical rigour and creative taste. Remember, it’s all about connecting your experience to what they need!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a better chance to stand out from the crowd. So, get your application in and let’s make some marketing magic happen!
We think you need these skills to ace Senior Marketing Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Strategist role. Highlight your experience in demand generation strategies and how you've driven measurable results in past roles. We want to see how you connect the dots between your skills and what we’re looking for!
Showcase Your Analytical Skills:Since this role involves digging into data, don’t shy away from showcasing your analytical prowess. Include examples of how you've translated complex datasets into actionable insights. We love seeing candidates who can tell a story with numbers!
Demonstrate Creative Thinking:We’re on the lookout for someone who can balance data-driven decisions with creative intuition. Share examples of campaigns or strategies where your creative ideas made a significant impact. Let us see your creative taste in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Blends
✨Know Your Demand Generation Strategies
Before the interview, brush up on demand generation strategies. Be ready to discuss how you've developed and executed these strategies in the past. Think about specific examples where your insights led to measurable results, as this will show your analytical rigour and strategic judgement.
✨Showcase Your Creative Side
Prepare to talk about your experience with content marketing and campaign ideation. Bring examples of how you've positioned brands as category leaders and how you’ve collaborated with creative teams. This will highlight your creative taste and ability to evaluate design against strategic intent.
✨Demonstrate Your Data Skills
Familiarise yourself with key metrics relevant to the role. Be prepared to discuss how you've used data analysis to inform strategy and decision-making. Highlight any tools you've used, like Google Analytics or HubSpot, to extract insights from complex datasets.
✨Emphasise Your Empathy and Communication Skills
Think about times when you've navigated tricky client conversations or built trust quickly. Be ready to share examples that demonstrate your ability to listen attentively and respond with genuine curiosity. This will showcase your empathy and ability to connect with clients effectively.
