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- Tasks: Develop and execute demand generation strategies for clients, driving measurable results.
- Company: Join Blend, a leading HubSpot Diamond Partner agency with a collaborative culture.
- Benefits: Enjoy 25 days annual leave, professional development support, and hybrid working options.
- Why this job: Shape marketing strategies for top B2B brands and make a real impact.
- Qualifications: Experience in digital marketing, strong analytical skills, and a degree in a related field.
- Other info: Be part of an exciting growth phase with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
At the core of this role is developing and executing demand generation strategies for our clients. You’ll analyse performance data, identify opportunities, and translate insights into actionable plans that drive measurable results. This work spans three interconnected areas:
- Create Demand
- Building awareness and generating interest before buyers actively search.
- Advise on brand positioning, messaging hierarchies, and thought leadership approaches.
- Develop content marketing strategies that position clients as category leaders.
- Lead LinkedIn Ad campaign strategy and creative ideation.
- Shape organic social distribution strategies that amplify reach and engagement.
- Capture Demand
- Engaging buyers who are actively researching solutions.
- Lead website strategy projects – from kick-off through to handover.
- Develop conversion-driven information architecture and user journeys.
- Conduct keyword research to inform SEO and AEO targeting at page level.
- Shape paid media strategies and advise on campaign architecture.
- Review design and content outputs to ensure strategic alignment.
- Convert Demand
- Turning engaged prospects into pipeline and revenue.
- Advise on marketing automation architecture and lead nurturing workflows.
- Support sales enablement strategy and content planning.
- Support CRM configuration to ensure data structures support growth.
- Identify conversion triggers and optimisation opportunities across the funnel.
- Retained Client Support
- For our retainer clients, you’ll provide ongoing strategic value:
- Conduct UX, content, SEO, and CRM audits with actionable recommendations.
- Analyse performance data to surface insights and inform strategic direction.
- Deliver hands-on work: keyword plans, conversion optimisation, workflow setup.
- Provide ad hoc HubSpot guidance and best practice recommendations.
How You’ll Think and Work
- Strategic Judgement
- You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation.
- You translate ambiguous client needs into clear, actionable recommendations.
- You challenge assumptions constructively when the evidence points elsewhere.
- You balance data-driven thinking with creative intuition.
- Analytical Rigour
- You’re comfortable digging into data to find the story beneath the numbers.
- You translate complex datasets into clear insights that inform strategy.
- You know which metrics matter and can distinguish signal from noise.
- Creative Taste
- You can evaluate design and content work against strategic intent – beyond aesthetic preference.
- You imagine how campaigns and experiences will land before they’re built.
- You bring ideas that are both commercially sound and creatively interesting.
- Empathy
- You read client dynamics and navigate tricky conversations with care.
- You build trust quickly through genuine curiosity and attentive listening.
- You know when to push and when to step back.
- You take responsibility for outcomes – even those beyond your direct control.
- AI Fluency
- You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights.
- You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions.
- You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work.
- You adapt quickly – experimenting with new tools and approaches as the landscape shifts.
What You Bring
- Background in UX, CRO, content strategy, or digital marketing with website planning experience.
- HubSpot technical understanding across CRM, CMS (Content Hub), and Hub configurations – or the appetite to develop this in-house.
- Strong data analysis skills with the ability to extract insights from marketing and web analytics.
- Track record leading client presentations and workshops for non-technical audiences.
- Proven experience applying AI and automation to enhance workflows or digital performance.
- Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), HubSpot platform capabilities, paid media (Google Ads, LinkedIn Ads), and AI tools.
- Degree in Marketing, Business, Strategy, or related field.
- HubSpot certifications (Implementation, Revenue Operations, Platform Consulting).
- Agency experience with budget awareness, time tracking, and multi-project delivery.
Why Blend
- Work with leading B2B brands across high-tech manufacturing, fintech, and cyber.
- Join a Diamond Partner agency – globally recognised as the leading HubSpot website agency.
- Be part of our evolution toward becoming the premier global growth engineering firm.
- Exposure to advanced HubSpot implementations, AEO strategies, RevOps.
- Collaborative environment with 45+ professionals across UK and US markets.
- Hybrid working from our Reading office: 3 days in-office for collaboration, 2 days remote for focused work.
- 25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total).
- Professional development support including HubSpot certifications and training.
- Shape processes and contribute to growth during an exciting scaling phase.
We look forward to hearing from you!
Blend is a HubSpot Diamond Partner and globally recognised as the leading HubSpot website agency. With 45+ specialists across the UK and US, we partner with ambitious B2B technology companies to build connected revenue systems that fuel long-term growth. We help organisations transform fragmented go-to-market functions into unified, AI-powered growth engines. Our work spans the full buyer journey – from creating demand through content and brand, to capturing it via websites and search, to converting it through automation and enablement.
Senior Marketing Strategist employer: Blendb2b
Contact Detail:
Blendb2b Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is your chance to demonstrate your expertise in demand generation strategies and content marketing. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. Think about how you can showcase your analytical rigour and creative taste. Remember, it’s all about connecting your experience to the needs of the company!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Blend. Tailor your application to reflect how you can contribute to our mission of transforming go-to-market functions into unified growth engines.
We think you need these skills to ace Senior Marketing Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Strategist role. Highlight your experience in demand generation strategies and how you've successfully analysed performance data in the past. We want to see how you can connect your skills to what we do at StudySmarter!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t shy away from sharing specific examples of how you've used data to drive marketing decisions. We love seeing candidates who can dig into data and translate it into actionable insights that lead to measurable results.
Demonstrate Creative Thinking: We’re looking for someone who can balance data-driven thinking with creative intuition. Share examples of campaigns or strategies where you’ve combined both elements. Let us know how you’ve evaluated design and content work against strategic intent!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values at StudySmarter!
How to prepare for a job interview at Blendb2b
✨Know Your Data
As a Senior Marketing Strategist, you'll need to demonstrate your analytical skills. Before the interview, brush up on key metrics and data analysis techniques relevant to demand generation. Be ready to discuss how you've used data to inform strategies in past roles.
✨Showcase Your Creativity
This role requires a blend of creativity and strategy. Prepare examples of successful campaigns you've led, focusing on how you developed content marketing strategies or creative ad campaigns. Highlight your ability to think outside the box while still aligning with business goals.
✨Understand the Client's Needs
Empathy is crucial in this position. Research the company and its clients thoroughly. Be prepared to discuss how you would approach understanding client dynamics and translating their needs into actionable strategies. This will show that you can build trust and navigate tricky conversations.
✨Familiarise Yourself with HubSpot
Since HubSpot is central to this role, make sure you're comfortable discussing its features and capabilities. If you have certifications, mention them! If not, consider brushing up on your knowledge of CRM and CMS functionalities to demonstrate your willingness to learn and adapt.
