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For Companies At a Glance
- Tasks: Lead client strategies, optimise websites, and enhance user experiences with innovative solutions.
- Company: Dynamic B2B agency focused on growth and clarity for clients across the UK and USA.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Join a creative team and make a real impact in the digital marketing landscape.
- Qualifications: Experience in UX, CRO, or content strategy; strong analytical and technical skills required.
- Other info: Exciting environment with a focus on AI and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
We're a strategic, creative, and technical B2B agency built to help businesses grow confidently on HubSpot. With a talented team across the UK and USA, we work closely with clients to turn complexity into clarity and strategy into results.
Job Requirements
What You'll Do
- Lead client kick-off calls to extract business goals, audience insights, and positioning
- Develop conversion-driven website strategy and information architecture
- Conduct keyword research to inform page-level SEO/AEO targeting
- Define user journeys and conversion triggers that drive pipeline
- Collaborate on UX and page strategy before design/content phases
- Review designs and content to ensure alignment with strategic recommendations
- Advise clients on optimal HubSpot use
- Conduct UX, content, and SEO audits of client websites
- Create and execute content marketing strategies
- Provide ad hoc HubSpot guidance (for example: portal set-up and use audits, best practice recommendations, workflow set-up)
- Deliver hands-on work: keyword plans, SEO improvements, conversion optimisation
- Collaborate with client-facing strategists on overflow tasks
What You Bring
- Background in UX, CRO, or content strategy with proven website architecture planning experience
- Strong technical understanding of modern CMS/CRM ecosystems and marketing automation platforms (HubSpot experience a plus); Agency experience with budget awareness, time tracking, and multi-project delivery
- Experience within B2B marketing
- Track record of leading client presentations and training sessions for non-technical audiences
- AI pioneer mindset – enthusiasm for AI, a hunger to learn, and a drive to continually improve our use of intelligent tools and processes, with proven experience applying AI and automation to enhance workflows, content, or digital performance in a previous role
Technical Skill
- SEO/AEO Tools: Ahrefs, Google Search Console, Google Analytics
- Collaboration Tools: FigJam for sitemapping and strategy planning
- AI & Automation: Working knowledge of CustomGPTs, LLM-based tools, and willingness to explore automation platforms (Pipedream, Zapier, Make)
Strategic Capabilities
- Systems-thinking approach with ability to translate audience insights into structure and messaging
- Strong analytical skills to interpret data and define actionable recommendations
- Ability to consult on process optimization and identify leading/lagging performance indicators
- Understanding of conversion triggers, user journeys, and go-to-market strategy
- Knowledge of GDPR, ISO compliance standards, and data privacy regulations
- Degree in UX Design or related field
- HubSpot certifications (Implementation, Revenue Operations, Platform Consulting, Data Integrations, Salesforce Integration)
- Previous HubSpot use, management or advisory experience, specifically; HubSpot Platform: APIs, webhooks, data integrations (conceptual understanding sufficient)
What Success Looks Like
- Delivery of clear site structures that balance user experience, conversion objectives, and search performance through effective discovery and strategic planning
- Measurable improvements in website performance for clients through strategic recommendations on user journeys, page hierarchy, and conversion optimisation
- Consistent production of well-researched information architectures informed by keyword analysis, user behaviour data, and competitive insights rather than assumptions
- Strategic audits that identify high-impact optimisation opportunities with clear prioritisation and actionable recommendations clients can implement
- Efficient project planning and delivery with minimal scope creep achieved through thorough upfront strategy work that anticipates requirements and defines clear boundaries
- Strong client relationships built through consultative guidance that helps clients make informed decisions without requiring technical platform knowledge
Senior Strategist in Reading employer: Blendb2b
Contact Detail:
Blendb2b Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist in Reading
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews like a pro! Research the company, understand their values, and think about how your skills can help them grow. We want you to shine and show them why you’re the perfect fit for the Senior Strategist role.
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace Senior Strategist in Reading
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your experience in developing conversion-driven strategies. We want to see how you've turned complex ideas into clear, actionable plans that have led to measurable results.
Be Specific About Your Skills: Don’t just list your skills; show us how you’ve used them! If you’ve worked with tools like Ahrefs or Google Analytics, give examples of how they helped you achieve success in previous roles. We love a good story!
Tailor Your Application: Make your application stand out by tailoring it to our job description. Use the same language and focus on the key responsibilities we’ve outlined. This shows us you understand what we’re looking for and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Blendb2b
✨Know Your Stuff
Make sure you’re well-versed in the specifics of B2B marketing and HubSpot. Brush up on your knowledge of SEO tools like Ahrefs and Google Analytics, as well as your understanding of user journeys and conversion triggers. This will show that you’re not just a candidate, but a potential asset to their team.
✨Showcase Your Experience
Prepare to discuss your past experiences in UX, CRO, or content strategy. Have examples ready that demonstrate your ability to lead client presentations and training sessions. Highlight any specific projects where you’ve successfully improved website performance or implemented effective content marketing strategies.
✨Be Ready to Collaborate
Since this role involves working closely with clients and other strategists, be prepared to talk about your collaborative skills. Share instances where you’ve worked in a team to deliver successful outcomes, especially in multi-project environments. This will illustrate your ability to thrive in a dynamic agency setting.
✨Embrace the AI Mindset
With an emphasis on AI and automation in the job description, express your enthusiasm for these technologies. Discuss any experience you have with AI tools or automation platforms, and how you’ve used them to enhance workflows or digital performance. This will show that you’re forward-thinking and ready to innovate.
