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For Companies At a Glance
- Tasks: Lead demand generation strategies and create impactful marketing campaigns for top B2B brands.
- Company: Join Blend, a leading HubSpot Diamond Partner with a collaborative culture.
- Benefits: Enjoy hybrid working, 25 days leave, and professional development opportunities.
- Why this job: Shape the future of marketing strategy while working with innovative tech companies.
- Qualifications: Experience in digital marketing, data analysis, and client engagement required.
- Other info: Be part of an exciting growth phase with a dynamic team across the UK and US.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Blend
Blend is a HubSpot Diamond Partner and globally recognised as the leading HubSpot website agency. With 45+ specialists across the UK and US, we partner with ambitious B2B technology companies to build connected revenue systems that fuel long-term growth. We help organisations transform fragmented go-to-market functions into unified, AI-powered growth engines. Our work spans the full buyer journey – from creating demand through content and brand, to capturing it via websites and search, to converting it through automation and enablement.
The Role
We’re looking for a Senior Marketing Strategist who can think across the entire buyer journey. Someone who brings equal parts analytical rigour and creative intuition. Someone with strong commercial instincts and genuine empathy for clients. This role sits at the intersection of strategy, technology, and client relationships. You’ll lead strategic engagements, shape how we deliver value to retained clients, and help us continue raising the bar on what “strategy” means at Blend. You’ll join during an exciting period of growth as we scale operations and expand into new markets.
What You’ll Do
- Demand Generation Strategy
- At the core of this role is developing and executing demand generation strategies for our clients. You’ll analyse performance data, identify opportunities, and translate insights into actionable plans that drive measurable results.
- This work spans three interconnected areas:
- Create Demand
- Building awareness and generating interest before buyers actively search.
- Advise on brand positioning, messaging hierarchies, and thought leadership approaches.
- Develop content marketing strategies that position clients as category leaders.
- Lead LinkedIn Ad campaign strategy and creative ideation.
- Shape organic social distribution strategies that amplify reach and engagement.
- Partner with creative teams to ensure content aligns with strategic intent.
- Capture Demand
- Engaging buyers who are actively researching solutions.
- Lead website strategy projects – from kick‑off through to handover.
- Develop conversion‑driven information architecture and user journeys.
- Conduct keyword research to inform SEO and AEO targeting at page level.
- Shape paid media strategies and advise on campaign architecture.
- Review design and content outputs to ensure strategic alignment.
- Convert Demand
- Turning engaged prospects into pipeline and revenue.
- Advise on marketing automation architecture and lead nurturing workflows.
- Support sales enablement strategy and content planning.
- Support CRM configuration to ensure data structures support growth.
- Identify conversion triggers and optimisation opportunities across the funnel.
- Retained Client Support
- For our retainer clients, you’ll provide ongoing strategic value:
- Conduct UX, content, SEO, and CRM audits with actionable recommendations.
- Analyse performance data to surface insights and inform strategic direction.
- Deliver hands‑on work: keyword plans, conversion optimisation, workflow setup.
- Provide ad hoc HubSpot guidance and best practice recommendations.
How You’ll Think and Work
Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.
- Strategic Judgement
- You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation.
- You translate ambiguous client needs into clear, actionable recommendations.
- You challenge assumptions constructively when the evidence points elsewhere.
- You balance data‑driven thinking with creative intuition.
- Analytical Rigour
- You’re comfortable digging into data to find the story beneath the numbers.
- You translate complex datasets into clear insights that inform strategy.
- You know which metrics matter and can distinguish signal from noise.
- Creative Taste
- You can evaluate design and content work against strategic intent – beyond aesthetic preference.
- You imagine how campaigns and experiences will land before they’re built.
- You bring ideas that are both commercially sound and creatively interesting.
- Empathy
- You read client dynamics and navigate tricky conversations with care.
- You build trust quickly through genuine curiosity and attentive listening.
- You know when to push and when to step back.
- You take responsibility for outcomes – even those beyond your direct control.
- AI Fluency
- You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights.
- You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions.
- You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work.
- You adapt quickly – experimenting with new tools and approaches as the landscape shifts.
What You Bring
- Background in UX, CRO, content strategy, or digital marketing with website planning experience.
- HubSpot technical understanding across CRM, CMS (Content Hub), and Hub configurations – or the appetite to develop this in‑house.
- Strong data analysis skills with the ability to extract insights from marketing and web analytics.
- Track record leading client presentations and workshops for non‑technical audiences.
- Proven experience applying AI and automation to enhance workflows or digital performance.
- Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), HubSpot platform capabilities, paid media (Google Ads, LinkedIn Ads), and AI tools.
Desirable
- Degree in Marketing, Business, Strategy, or related field.
- HubSpot certifications (Implementation, Revenue Operations, Platform Consulting).
- Agency experience with budget awareness, time tracking, and multi‑project delivery.
Why Blend
- Work with leading B2B brands across high‑tech manufacturing, fintech, and cyber.
- Join a Diamond Partner agency – globally recognised as the leading HubSpot website agency.
- Be part of our evolution toward becoming the premier global growth engineering firm.
- Exposure to advanced HubSpot implementations, AEO strategies, RevOps.
- Collaborative environment with 45+ professionals across UK and US markets.
- Hybrid working from our Reading office: 3 days in‑office for collaboration, 2 days remote for focused work.
- 25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total).
- Professional development support including HubSpot certifications and training.
- Shape processes and contribute to growth during an exciting scaling phase.
We look forward to hearing from you!
Senior Marketing Strategist in Reading employer: Blendb2b
Contact Detail:
Blendb2b Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Strategist in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in demand generation and marketing strategy. When you get the chance to chat with hiring managers, share these examples to demonstrate how you can add value to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their challenges and think about how your experience can help them overcome these hurdles. This will show that you’re not just interested in the role, but genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Blend and contributing to our exciting growth journey.
We think you need these skills to ace Senior Marketing Strategist in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Strategist role. Highlight your experience in demand generation strategies and how you've successfully navigated the buyer journey in previous roles. We want to see how you can bring value to Blend!
Showcase Your Analytical Skills: Since this role requires a mix of analytical rigour and creative intuition, don’t shy away from sharing specific examples where you've used data to drive marketing decisions. We love seeing how you connect the dots between data insights and strategic outcomes!
Demonstrate Your Creative Side: We’re looking for someone who can think outside the box! Include examples of campaigns or projects where your creative ideas made a significant impact. Show us how you balance creativity with commercial instincts – it’s all about that sweet spot!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at Blend!
How to prepare for a job interview at Blendb2b
✨Know Your Buyer Journey
Make sure you understand the entire buyer journey, as this role is all about connecting the dots. Brush up on how demand generation strategies work and be ready to discuss how you can create demand, capture it, and convert it into revenue.
✨Showcase Your Analytical Skills
Prepare to dive into data during your interview. Be ready to share examples of how you've used data analysis to inform marketing strategies. Highlight specific metrics you've tracked and how they influenced your decisions.
✨Demonstrate Creative Thinking
Blend values creative intuition alongside analytical rigour. Think of innovative ideas for campaigns or content strategies that could elevate a client's brand. Bring examples of past projects where your creativity made a difference.
✨Emphasise Empathy and Client Relationships
This role requires strong client relationships, so be prepared to discuss how you've navigated tricky conversations in the past. Share stories that showcase your ability to build trust and understand client needs deeply.