At a Glance
- Tasks: Lead exciting marketing campaigns and drive real growth for tech companies.
- Company: Join Blend, a dynamic B2B growth agency with a focus on innovation.
- Benefits: Competitive salary, bonus potential, 25 days holiday, and hybrid working.
- Other info: Collaborate with senior leadership and access top-notch tech tools.
- Why this job: Make a real impact in a fast-paced environment with cutting-edge marketing strategies.
- Qualifications: 4+ years in B2B marketing with proven campaign success.
The predicted salary is between 50000 - 65000 £ per year.
About Blend
Blend is a B2B growth engineering agency and HubSpot Partner. We help mid‑market technology companies build the connected growth engine that drives real pipeline and revenue, not vanity metrics. We practice what we preach, constantly testing, iterating, and building. We believe marketing should be a growth engine, not a support function.
The role
This is a brand new position, created because we’re growing and because we believe in investing in our own marketing as much as we do with clients. As Marketing Manager, you’ll own demand generation and pipeline marketing end‑to‑end. You’ll work directly with the Marketing Director and leadership team and serve as the operational engine that connects strategy to results.
Responsibilities
- Plan and execute multi‑channel campaigns that generate qualified pipeline.
- Own the demand‑gen calendar – campaigns, launches, events, and always‑on activity.
- Work with the Marketing Director on GTM strategy for new services and product launches.
- Track, report on, and optimise pipeline contribution from marketing activity.
- Campaign management: brief, execute, optimise, and report on campaigns end‑to‑end.
- Coordinate across the team and external partners to keep initiatives moving.
- Own LinkedIn organic strategy and execution alongside the content team.
- Manage and optimise paid media engines (LinkedIn Ads, Google Ads, emerging channels such as ChatGPT/OpenAI).
- Support event marketing for Blend’s own event series and trade show booths.
- Help build and optimise AI‑powered tools (prospecting agents, HubSpot automation, AI‑assisted workflows).
- Own the demand‑gen performance dashboard and regular reporting (monthly, quarterly).
- Use HubSpot as the central data source for campaign and pipeline data.
What we’re looking for
Experience
- 4+ years in B2B marketing.
- Proven track record of running campaigns that contribute to pipeline or revenue.
- Experience with paid media – LinkedIn Ads and Google Ads essential.
- Experience running and managing events essential.
- HubSpot experience is a strong advantage.
Skills and approach
- Strategic thinker who can roll their sleeves up and get things done.
- AI‑native – uses AI tools daily and is curious about emerging tech.
- Strong project‑management instincts – keeps multiple plates spinning.
- Data‑literate – builds reports, reads dashboards, draws conclusions.
- Take ownership; doesn’t wait to be chased.
- Comfortable with pace and ambiguity – thrives in a growing agency.
What you’ll get
- £45,000 – £55,000 salary plus a quarterly company bonus tied to business KPIs.
- 25 days holiday + bank holidays and pension contributions.
- Hybrid working – Reading office with flexibility; a real team culture.
- Marketing function with licence to experiment across cutting‑edge channels.
- Direct access to senior leadership and substantial influence on Blend's growth.
- Best‑in‑class tech stack to use – we eat our own cooking.
- Long runway and real influence over future direction of the marketing function.
Marketing Manager in Reading employer: Blendb2b
BlendB2B is an exceptional employer that fosters a dynamic and innovative work culture, where marketing is viewed as a vital growth engine rather than a support function. Located in Reading, employees enjoy a hybrid working model, generous holiday allowances, and direct access to senior leadership, providing ample opportunities for professional growth and influence within the company. With a focus on cutting-edge technology and a collaborative team environment, Blend empowers its Marketing Manager to experiment and drive impactful results.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blendb2b and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blendb2b are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blendb2b on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blendb2b. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blendb2b. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blendb2b:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blendb2b’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blendb2b
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blendb2b will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blendb2b, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
