Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise paid campaigns on LinkedIn and Google for B2B clients.
- Company: Dynamic B2B agency focused on strategic growth and collaboration.
- Benefits: Freelance contract, competitive rate, hybrid working, and supportive team culture.
- Why this job: Make a real impact on exciting B2B campaigns while honing your digital marketing skills.
- Qualifications: 3+ years in PPC/performance marketing with strong LinkedIn and Google Ads expertise.
- Other info: Opportunity to work remotely and grow within a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re a strategic, creative, and technical B2B agency built to help businesses grow confidently on HubSpot. With a talented team across the UK and USA, we work closely with clients to turn complexity into clarity and strategy into results. We’re looking for freelance support to help oversee and manage paid campaigns across LinkedIn and Google for our small to midsize B2B clients. This role requires someone who can get stuck in. You’ll be hands‑on with execution as well as oversight, making changes directly in‑platform and collaborating closely with our Head of Strategy and the wider team.
Summary of the Role
We’re seeking an experienced Digital Campaign Manager to support our growing agency on a freelance basis. Your goal is to lead paid campaign planning, implementation, and optimisation. You’ll need to think strategically, understanding how each element and channel supports the other and have advanced knowledge of PPC/performance marketing, particularly on LinkedIn Ads and Google Ads. The work division will be roughly 80% with LinkedIn and 20% with Google. Experience with the latest LinkedIn technical requirements & tactics is especially valued. We’re a HubSpot partner agency, so familiarity with the platform is a plus. This is a collaborative role, so you’ll need to be confident, proactive, and comfortable working with multiple stakeholders.
Responsibilities
- Support the Strategy team in planning, delivering, and managing paid campaign activity (e.g. Google PPC, LinkedIn Ads).
- Brief and review the creative team’s outputs. You will not be expected to create the ad visuals/copy.
- Execute and optimise paid campaigns directly in-platform.
- Set up and manage conversion tracking including offline conversion imports, HubSpot integration, lead stage optimisation, and Google Analytics 4.
- Analyse and report on campaign performance, identifying and prioritising areas for improvement.
- Identify and deliver digital cross‑sell opportunities to support account growth.
- Work collaboratively with the wider team to ensure cohesive, timely execution.
- Translate ambiguous goals into robust plans with measurable outcomes.
Skills & Experience
- Strong understanding of demand generation fundamentals.
- Strong understanding of PPC and performance marketing fundamentals.
- Experience planning, setting, and managing budgets for paid advertising campaigns.
- LinkedIn Ads expertise: campaign strategy and planning, creative briefing, audience building and exclusion hygiene, bidding strategy and management, and retargeting.
- Google Ads expertise: campaign and ad group planning, keyword strategy and clustering, best practice setup, landing page and ad optimisation, and regular management (keyword exclusions, bidding, quality score optimisation, etc.).
- 3+ years of impactful PPC/Performance Marketing experience in a fast‑paced, multi‑stakeholder environment.
- Excellent interpersonal, time management, and communication skills.
- Highly analytical, yet creative; confident and positive.
- High attention to detail and a passion for PPC.
- Eagerness to learn and adapt as techniques evolve.
Other Details
- Freelance contract (rate based on experience)
- Hybrid working (Reading‑based agency) - though fully remote would be considered
- Collaborative, supportive team culture
- Opportunity to work on impactful B2B campaigns
Freelance Digital Campaign Manager (Paid Media Focus) in Reading employer: Blendb2b
Contact Detail:
Blendb2b Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Digital Campaign Manager (Paid Media Focus) in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the lookout for freelance gigs. You never know who might have a lead or can introduce you to someone in need of a Digital Campaign Manager.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, especially those that highlight your expertise in LinkedIn and Google Ads. This will give potential clients a taste of what you can do and help you stand out from the crowd.
✨Tip Number 3
Stay updated with the latest trends in PPC and performance marketing. Join relevant webinars or online courses to sharpen your skills. The more knowledgeable you are, the more confident you'll feel when discussing strategies with potential clients.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team. Make sure to tailor your application to highlight your hands-on experience with paid campaigns and your collaborative spirit.
We think you need these skills to ace Freelance Digital Campaign Manager (Paid Media Focus) in Reading
Some tips for your application 🫡
Show Your Expertise: Make sure to highlight your experience with PPC and performance marketing in your application. We want to see how you've successfully managed campaigns, especially on LinkedIn and Google, so don’t hold back on the details!
Be Strategic: When writing your application, think about how you can demonstrate your strategic thinking. We love candidates who can connect the dots between different channels and show us how they’ve turned complex goals into clear, actionable plans.
Keep It Collaborative: Since this role is all about teamwork, make sure to mention any collaborative projects you've worked on. We’re looking for someone who thrives in a multi-stakeholder environment, so share examples of how you’ve worked closely with others to achieve great results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Blendb2b
✨Know Your Platforms Inside Out
Make sure you brush up on your LinkedIn Ads and Google Ads knowledge. Be ready to discuss specific strategies you've used in the past, including audience targeting and bidding tactics. The more familiar you are with the latest features and best practices, the more confident you'll appear.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in previous roles. Bring examples of how you've identified areas for improvement and what actions you took to optimise campaigns. This will demonstrate your ability to think strategically and make data-driven decisions.
✨Be Ready to Collaborate
Since this role involves working closely with various stakeholders, be prepared to discuss your experience in collaborative environments. Share examples of how you've successfully worked with creative teams or strategists to deliver cohesive campaigns.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the agency's approach to campaign management or how they measure success. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.
