At a Glance
- Tasks: Manage and optimise Google and Microsoft Ads for B2B clients, ensuring top performance.
- Company: Dynamic agency focused on innovative digital marketing solutions.
- Benefits: Flexible freelance role with competitive pay and the chance to work with diverse clients.
- Other info: Collaborative team environment with opportunities for professional growth.
- Why this job: Get hands-on experience in PPC management and make a real impact on client success.
- Qualifications: 3+ years of PPC experience, strong Google Ads skills, and familiarity with Microsoft Ads.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for freelance support to help oversee and manage paid campaigns across LinkedIn and Google for our small to midsize B2B clients. This role requires someone who can get stuck in. You’ll be hands-on with execution as well as oversight, making changes directly in-platform and collaborating closely with our Head of Strategy and the wider team.
Summary of the Role
We’re looking for a freelance Search PPC specialist to take hands-on ownership of Google Ads and Microsoft Ads management for our B2B clients. This isn’t a set-and-forget role – you’ll be in the accounts daily, monitoring performance, managing search terms, and building the evidence base that drives smarter decisions.
You’ll work within a structured approval framework alongside our senior paid media lead, who handles strategic oversight, bid strategy decisions, and client reporting. Your role is execution and analysis – flagging anomalies, documenting recommendations, and keeping both platforms running cleanly and efficiently.
Microsoft Ads is not a secondary platform here. We treat it as a parallel workstream with its own opportunities, and we need someone who gives it genuine attention from day one.
Job Requirements
- Daily monitoring across Google and Microsoft Ads – spend, pacing, CTR, impression share, conversion volume, and ad disapprovals
- Search term review and negative keyword management across both platforms, with documented recommendations submitted for approval before upload
- Prepare bidding, budget, and pacing recommendations covering tCPA performance, impression share trends, and adjustment candidates
- Support conversion tracking implementation and monitor against pre-change baselines during observation windows
- Gather and compile data for weekly advertising trend reports covering both platforms
- Maintain an optimisation action log – tracking baselines, 14/30-day checkpoints, and closed-won cross-references
- Cross-reference platform data with CRM (Salesforce) outputs before any keyword pause or exclusion decisions
- Flag anomalies and structural issues promptly, checking change logs before escalating
- Work within a clear approval framework – you document, recommend, and flag; structural changes are approved before going live
Skills & Experience
- Strong hands-on experience managing Google Ads search campaigns – keyword strategy, search term analysis, Quality Score optimisation, tCPA and Maximise Conversions bid strategies, and budget pacing
- Genuine Microsoft Ads proficiency – not just mirrored Google campaigns, but an understanding of platform-specific dynamics including competition differences, quality score nuances, and cannibalisation patterns
- Experience with conversion tracking setup, observation windows, and attribution monitoring
- Comfortable working with CRM data (Salesforce preferred) as the authoritative revenue source alongside platform metrics
- Analytical and methodical – you build an evidence base before making recommendations, not after
- Strong documentation habits – you log what you find, what you recommend, and what changed
- Confident working within structured approval processes without needing to go it alone
- 3+ years of hands-on Search PPC experience, ideally in a B2B or lead generation environment
- Excellent attention to detail and a disciplined approach
Freelance Search PPC Specialist (Google & Microsoft Ads) in London employer: Blendb2b
As a Freelance Search PPC Specialist, you'll join a dynamic team that values hands-on execution and collaboration, providing you with the opportunity to make a tangible impact on our B2B clients' campaigns. Our supportive work culture encourages continuous learning and growth, allowing you to refine your skills in both Google and Microsoft Ads while working closely with experienced professionals. With a focus on innovation and strategic oversight, this role offers a unique chance to thrive in a fast-paced environment where your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Search PPC Specialist (Google & Microsoft Ads) in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Search PPC Specialist (Google & Microsoft Ads) in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Blendb2b.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Blendb2b and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Search PPC Specialist (Google & Microsoft Ads) at Blendb2b.
How to prepare for a job interview at Blendb2b
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Blendb2b.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Blendb2b. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Blendb2b.
