At a Glance
- Tasks: Lead demand generation and pipeline marketing with innovative campaigns and AI-driven strategies.
- Company: Join a dynamic B2B growth agency that values real results over vanity metrics.
- Benefits: Competitive salary, quarterly bonuses, 25 days holiday, and hybrid working options.
- Other info: Direct access to leadership and a culture that encourages creativity and ownership.
- Why this job: Shape and scale our marketing function while experimenting with cutting-edge tools and strategies.
- Qualifications: 4+ years in B2B marketing, experience with paid media, and strong project management skills.
About Blend
Blend is a B2B growth engineering agency and HubSpot Partner. We help mid‑market technology companies build the connected growth engine that drives real pipeline and revenue, not vanity metrics. But here’s what makes us different: we practice what we preach. We use the same growth engineering approach on ourselves that we use for clients. That means we’re constantly testing, iterating, and building. We believe marketing should be a growth engine, not a support function. If that’s how you think too, this role is for you.
The role
This is a brand new position, created because we’re growing and because we believe in investing in our own marketing as much as we do in our clients. We’re adding firepower. As Marketing Manager, you’ll own demand generation and pipeline marketing end‑to‑end. Campaigns, channels, paid media, events, AI experiments, the lot. You’ll work directly with the Marketing Director and the leadership team, and you’ll be the operational engine that connects strategy to results. This isn’t a role for someone who waits to be told what to do. It’s for someone who can hit the ground running, can think strategically and execute brilliantly, and knows the difference between when to do each.
What you’ll work on
- Demand generation and pipeline
- Plan and execute multi‑channel campaigns that generate qualified pipeline
- Own the demand gen calendar – campaigns, launches, events, and always‑on activity
- Work with the Marketing Director on GTM strategy for new services and product launches
- Track, report on, and optimise pipeline contribution from marketing activity
- Campaign management
- Run campaigns end‑to‑end: briefing, execution, optimisation, reporting
- Own key initiatives from strategy through to delivery – not just the execution layer
- Coordinate across the team and external partners to keep things moving
- Channel execution and paid media
- Own LinkedIn organic strategy and execution alongside the content team
- Manage and optimise our paid media engine – LinkedIn Ads, Google Ads, and emerging channels
- Support event marketing for Blend’s own event series and trade show booths
- AI‑first marketing operations
- Help build and optimise AI‑powered tools that support our marketing and BDR functions
- Bring an AI‑first mindset to every problem
- Stay ahead of what’s emerging and bring new ideas to the table
- Reporting and insight
- Own the demand gen performance dashboard and regular reporting on a monthly and quarterly basis
- Surface insights that drive decisions
- Use HubSpot as the central source of truth for campaign and pipeline data
What we’re looking for
- Experience
- 4+ years in a B2B marketing role
- Proven track record of running campaigns that have contributed to pipeline or revenue
- Experience with paid media – LinkedIn Ads and Google Ads essential
- Experience running and managing events essential
- HubSpot experience is a strong advantage
- Skills and approach
- Strategic thinker who can also roll their sleeves up and get things done
- AI‑native – you use AI tools in your day‑to‑day and you’re curious about what’s coming next
- Strong project management instincts
- Data‑literate – you can build a report, read a dashboard, and draw the right conclusions
- You take ownership. You don’t wait to be chased.
- Comfortable with pace and ambiguity – this is a growing agency, not a corporate machine
What you’ll get
- £45,000 – £55,000 salary plus a quarterly company bonus tied to business KPIs
- 25 days holiday + bank holidays and pension contributions
- Hybrid working – Reading office with flexibility
- A marketing function with genuine licence to experiment
- Direct access to senior leadership and real influence on how Blend grows
- A best‑in‑class tech stack to play with
- The chance to help shape and scale Blend’s marketing function as the company grows
The Pay Range For This Role Is 45,000 – 55,000 GBP per year (UK)
Marketing Manager in Reading employer: Blend
Blend is an exceptional employer that fosters a dynamic and innovative work culture, where marketing is viewed as a vital growth engine rather than a support function. With a commitment to employee development, you will have direct access to senior leadership and the opportunity to shape and scale our marketing efforts in a collaborative environment. Enjoy a competitive salary, generous holiday allowance, and the flexibility of hybrid working, all while being part of a team that values experimentation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blend and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blend are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blend on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blend. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blend. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blend:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blend’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blend
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blend will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blend, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
