At a Glance
- Tasks: Lead innovative demand generation strategies for mid-market B2B clients using AI-driven insights.
- Company: Blend, a forward-thinking company focused on integrated marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and measurable results.
- Why this job: Join a dynamic team and shape the future of AI-enabled marketing.
- Qualifications: Experience in data analytics and a proven track record in B2B marketing.
The predicted salary is between 49500 - 60500 £ per year.
Blend is seeking a Senior Strategist to lead integrated demand generation for mid-market B2B clients.
You will design and orchestrate programmes across AEO, paid, social, content and website strategy, while guiding brand messaging and content plans.
You’ll partner with creative teams and Hub Spot specialists to drive measurable revenue outcomes.
The role requires strong data analytics, client facilitation skills, and a track record in AI-enabled marketing.
B2B Growth Strategist — AI-Driven Demand in Reading employer: Blend
Blend is an exceptional employer, recognised as a 'Great Place To Work' across all its locations, including Edinburgh. With a strong commitment to diversity, equity, and inclusion, employees thrive in a collaborative environment that fosters innovation and personal growth. The company offers unique opportunities for professional development in the rapidly evolving field of AI and data consultancy, ensuring that team members are equipped to tackle complex challenges and deliver impactful solutions.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Growth Strategist — AI-Driven Demand in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blend and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blend are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blend on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blend. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Growth Strategist — AI-Driven Demand in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blend. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blend:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blend’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blend
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blend will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blend, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
