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- Tasks: Manage and optimise paid campaigns on LinkedIn and Google for B2B clients.
- Company: Dynamic agency seeking a proactive freelance Digital Campaign Manager.
- Benefits: Flexible freelance role with opportunities to collaborate and grow your skills.
- Other info: Collaborative environment with a focus on strategic thinking and performance.
- Why this job: Join a creative team and make an impact on exciting digital campaigns.
- Qualifications: Experience in PPC marketing, especially on LinkedIn and Google Ads.
The predicted salary is between 30000 - 50000 £ per year.
We're looking for freelance support to help oversee and manage paid campaigns across LinkedIn and Google for our small to midsize B2B clients. This role requires someone who can get stuck in. You'll be hands-on with execution as well as oversight, making changes directly in-platform and collaborating closely with our Head of Strategy and the wider team.
We're seeking an experienced Digital Campaign Manager to support our growing agency on a freelance basis. Your goal is to lead paid campaign planning, implementation, and optimisation. You'll need to think strategically, understanding how each element and channel supports the other and have advanced knowledge of PPC/performance marketing, particularly on LinkedIn Ads and Google Ads. The work division will be roughly 80% with LinkedIn and 20% with Google. Experience with the latest LinkedIn technical requirements & tactics is especially valued. We're a HubSpot partner agency, so familiarity with the platform is a plus. This is a collaborative role, so you'll need to be confident, proactive, and comfortable working with multiple stakeholders.
Responsibilities
- Support the Strategy team in planning, delivering, and managing paid campaign activity (e.g. Google PPC, LinkedIn Ads).
- Brief and review the creative team's outputs. You will not be expected to create the ad visuals/copy.
- Execute and optimise paid campaigns directly in-platform.
- Set up and manage conversion tracking including offline conversion imports, HubSpot integration, lead stage optimisation, and Google Analytics 4.
- Analyse and report on campaign performance, identifying and prioritising areas for improvement.
- Identify and deliver digital cross-sell opportunities to support.
Freelance Digital Campaign Manager in Reading employer: Blend | The HubSpot Website Agency
Contact Detail:
Blend | The HubSpot Website Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Digital Campaign Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the lookout for freelance opportunities. A personal touch can go a long way, so don’t hesitate to ask for referrals or recommendations.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, especially those that highlight your expertise in LinkedIn and Google Ads. This will give potential clients a taste of what you can do and help you stand out from the crowd.
✨Tip Number 3
Stay updated with the latest trends! Follow industry blogs and join relevant groups to keep your knowledge fresh. This not only helps you during interviews but also shows clients that you're proactive and passionate about your work.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It’s a great way to ensure your application gets noticed and shows us you’re serious about joining our team.
We think you need these skills to ace Freelance Digital Campaign Manager in Reading
Some tips for your application 🫡
Show Your Experience: Make sure to highlight your experience with PPC and performance marketing, especially on LinkedIn and Google Ads. We want to see how you've successfully managed campaigns in the past, so don’t hold back!
Be Hands-On: Since this role is all about getting stuck in, let us know about your hands-on approach to campaign management. Share examples of how you’ve executed and optimised campaigns directly in-platform.
Collaboration is Key: We love teamwork! Mention any experiences where you’ve collaborated with different teams or stakeholders. Show us that you’re proactive and confident in working with others to achieve great results.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Blend | The HubSpot Website Agency
✨Know Your Platforms Inside Out
Make sure you brush up on your LinkedIn Ads and Google Ads knowledge. Familiarise yourself with the latest features, best practices, and any recent changes to the platforms. Being able to discuss specific tactics and how they can be applied to campaigns will show that you're not just a generalist but someone who can hit the ground running.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully planned and executed digital campaigns in the past. Be ready to discuss how different channels work together and how you've optimised campaigns based on performance data. This will demonstrate your ability to think strategically, which is crucial for the role.
✨Be Ready to Collaborate
Since this role involves working closely with the Head of Strategy and other team members, come prepared to discuss your experience in collaborative environments. Share examples of how you've effectively communicated and worked with different stakeholders to achieve campaign goals.
✨Prepare for Performance Analysis
Brush up on your analytical skills! Be ready to talk about how you've tracked and reported on campaign performance in the past. Discuss the tools you've used, like Google Analytics 4 or HubSpot, and how you've leveraged data to make informed decisions and improve campaign outcomes.