Marketing Event Executive

Job Description – Marketing & Events Executive (The Elephant Exchange)

Key Purpose

To deliver a comprehensive content marketing and events programme to support The Elephant Exchange (located in London, Elephant & Castle) in achieving its revenue objectives and community interest aims, whilst also creating a thriving and vibrant community. Creating engaging content and driving awareness and engagement.

Key Responsibilities

• To follow the content creation process for your assigned food halls, including creating engaging content in all formats for use across all channels (social, email, web, collateral).
• To create engaging and vibrant content to drive reach and engagement on all organic social channels, including the use of influencers and UGC to drive authenticity.
• To ensure events, activities and activations are delivered effectively at the venue level, including ensuring events are well represented in the marketing activity and across social channels.
• Ensure event planners are up to date and shared appropriately, and that key calendar dates are identified (including all seasonal events).
• Research event, activity and activation options and propose solutions for our food halls.
• Liaise with event suppliers and individuals to ensure they understand our requirements and expectations, and that they have everything they need to deliver what is needed.
• Liaise with operational colleagues to ensure events run smoothly.
• Visit sites weekly to review operational marketing requirements, including TVs and menus, and to liaise with Food Partners for content and provide marketing support if needed.
• Liaise with Food Partners, in conjunction with the Food Hall Operations Manager, to identify deals and promotions to encourage footfall and spend across your assigned food halls.
• Brief all assets to Creative to support and promote the marketing and events activities at the food hall, including menu updates, changes to opening times and supporting events.
• Monthly audit of all marketing at the food hall level, including TV screens, posters, menus and ensuring any changes are communicated to the broader team (to update web/CRM).
• Review all marketing campaigns, social campaigns and events to ensure they have delivered on reach and engagement targets, and footfall and revenue if appropriate.
• Ensure the “bible” of important information is up to date and shared widely for your assigned food hall to ensure consistency across teams.
• Support the Head of Marketing & Events, Marketing Manager and Activation Coordinatorin delivering their events and activities on your assigned food halls, including creating content and sharing widely.
• Work with the Head of Events and Marketing and the Marketing Director to ensure all processes are in place to efficiently manage the on-site collateral and other operational marketing requirements and create opportunities for operational colleagues to feed into our planning process.
• Participate in the annual planning process with the broader marketing team.

Key Requirements

• A passion for content creation, social media marketing and events.
• Ability to create strong photography and videography content.
• Team player who can support the wider team, including Food Partners and operations.
• Willingness to work flexibly with a real can-do attitude.
• Strong organisational skills and an ability to plan ahead.
• Good communicator with strong written and oral skills.
• Located in London

KPIs

• Monthly Marketing Audits completed.
• Social Media reach and engagement.
• Event and class attendance and impact, incl. feedback.
• High-quality content for use across all channels.
• Increase in influencer and UGC content.