Creative Graphic Designer

Location: UK/Europe, remote

Type: Freelance / ongoing contract

Hours: TBC

Rate: TBC, depending on experience

About Blazon

Blazon is a future-focused innovation agency helping ambitious brands build, launch, and grow standout products. We work across consumer technology, physical products, emerging technologies, crowdfunding, brand, creative, advertising, digital and growth.

We are hiring a talented Creative Graphic Designer who combines excellent graphic design craft with strong creative thinking and modern AI-native production skills. We are looking for someone who can take a product, brief or strategic direction and work through the full creative process: research, concept, art direction, graphic design and finished execution.

What you'll do

• Creative concepts and advertising
• Help develop the creative ideas behind campaigns, then personally design the finished executions.
• Research competitors, category leaders and relevant campaigns before beginning creative work.
• Use tools such as Meta Ads Library to understand how similar products are being positioned and advertised.
• Build reference boards and identify strong visual and advertising territories.
• Develop multiple distinct creative concepts for campaigns.
• Translate strategy and messaging into strong visual ideas.
• Create campaign concepts that can work across paid social, landing pages and wider digital channels.
• Design paid advertising for Meta and other digital platforms.
• Develop product-led, lifestyle, feature-led, comparison, problem-solution and social-proof creative.
• Create headlines, hooks and short-form advertising copy where needed.
• Work with performance marketing insights to create new creative as campaigns evolve.
• Explore new creative angles when existing advertising begins to fatigue.
• Develop thoughtful variations of successful concepts.
• Present creative thinking clearly and explain the rationale behind your work.
• Graphic design
• A significant part of this role is hands-on graphic design. You will personally create work across:
• Paid social advertising
• Meta advertising
• Digital advertising
• Campaign key visuals
• Social content
• Product launch creative
• Landing-page designs
• Website sections
• Kickstarter and crowdfunding campaign graphics
• Brand assets
• Brand guideline documents
• Presentation and pitch visuals
• Product feature graphics
• Product comparison graphics
• Campaign imagery
• Digital campaign assets
• Branding
• Help develop new brands and extend existing brand systems across campaigns and digital environments.
• Comfortable developing visual territories, creating visual identities, working with typography, colour, imagery and graphic systems.
• Creating logos and supporting brand assets where required.
• Developing practical brand guidelines.
• Building campaign identities.
• Extending brand systems across advertising and digital.
• Maintaining consistency across multiple creative formats.
• Creating visual foundations that other designers can easily work from.
• Landing pages and digital design
• Create landing-page and campaign-page designs in Figma.
• Understand strong hero-section design, responsive layout, visual hierarchy, product storytelling, feature communication, conversion-focused design, social proof, calls to action, product benefits, comparison sections, Figma components, reusable design systems, developer handoff.
• AI-native creative production
• Actively use AI within the design process and understand how to combine generative tools with strong traditional design craft.
• Comfortable using Figma Weave or comparable AI creative tools for areas such as AI image generation, product imagery, product photography, lifestyle imagery, image editing, retouching, inpainting, outpainting, compositing, relighting, background and environment generation, style development, image variations, storyboarding, image-to-video, AI-assisted motion, AI video generation, upscaling, image refinement, campaign concept exploration.
• Creative research
• Expect creative work to begin with research.
• Comfortable reviewing competitor campaigns, exploring Meta Ads Library, researching category leaders, finding strong references from adjacent industries, understanding current visual culture, identifying useful advertising formats, analysing how other brands communicate product benefits, turning research into original creative directions.
• Performance creative
• Work closely with Blazon's performance marketing team.
• Interest in understanding how creative performs once it goes live.
• Learning which creative concepts are performing, understanding creative fatigue, developing new concepts based on performance data, exploring new visual angles, testing hooks and messaging, creating variations of winning concepts, understanding how paid-social creative differs from general brand content.
• Copy and messaging
• Good instincts for advertising headlines, hooks, calls to action, short-form ad copy, product messaging, feature communication, benefit-led copy.
• Combine words and visuals into a clear creative idea.
• How we work
• Blazon works across multiple fast-moving clients and product launches.
• Value people who can work independently, move quickly, manage multiple projects, communicate clearly, take ownership, research before designing, develop multiple creative routes, respond intelligently to feedback, explain creative decisions, keep files and workflows organised, work collaboratively with other designers and specialists, maintain a high level of craft while working efficiently.
• Who you are
• A strong graphic designer with excellent visual taste.
• Creative and naturally curious.
• Interested in advertising, branding and product launches.
• Comfortable developing ideas as well as executing them.
• Highly capable in Figma.
• Confident using Photoshop and Illustrator.
• Already experimenting seriously with generative AI.
• Interested in how AI is changing creative production.
• Comfortable working across multiple brands.
• Commercially aware.
• Interested in what makes advertising effective.
• Able to work from strategic direction without needing every design decision prescribed.
• Proactive and organised.
• Strong communicator.
• Reliable when working remotely.
• Comfortable presenting and explaining your creative thinking.
• Excited by ambitious consumer products, technology and new ideas.
• Skills and experience
• 3+ years of professional graphic design or creative design experience.
• A strong portfolio of personally executed commercial work.
• Excellent graphic design fundamentals.
• Strong Figma skills.
• Professional Photoshop and Illustrator experience.
• Experience producing advertising or campaign creative.
• Experience with paid-social or digital advertising.
• Experience with branding and visual identity.
• Experience designing landing pages or digital experiences.
• Experience using generative AI within a design workflow.
• Good visual research skills.
• Strong attention to detail.
• Professional written and spoken English.
• The ability to work independently and manage deadlines.
• The ability to take feedback and improve work quickly.
• Agency, studio, DTC, ecommerce, consumer technology or product-launch experience is particularly relevant.
• What you'll get
• Ongoing creative work across ambitious international brands and product launches.
• Exposure to consumer technology, innovation and future-facing products.
• The opportunity to work across advertising, branding and digital.
• A broad creative remit.
• Space to develop ideas and personally execute them.
• Access to specialist designers, motion, 3D and development support.
• The opportunity to work closely with strategy and performance teams.
• A remote working environment.
• The ability to grow into a larger creative role as Blazon expands.
• The opportunity to experiment with new AI creative tools and workflows as part of real commercial projects.
• Applying
• Please include a link to your portfolio, your current location, your availability, your hourly rate, examples of AI-assisted creative work, if available, and send any additional portfolio work.
• We will prioritise candidates whose portfolios demonstrate strong graphic design craft, original creative thinking and practical experience using modern AI tools within real design workflows.