Creative Technologist – Video / AI Content Production in Penarth

HP is building a marketing production engine - an AI-enabled, template-driven content factory that lets marketers produce assets at scale without needing prompt engineering skills. The Creative Technologist is the bridge between marketing intent and AI execution: turning HP's current agency outputs into repeatable generation playbooks that run through pre-set templates, prompts and AI workflows, within brand guardrails, at scale. This is not a "prompt artist" role. It's a production-grade builder who can take a messy real brief and turn it into a system.

What this person owns:

• Recreating agency-quality outputs via AI (copy, images, video) using LLMs (Claude, Writer.ai, Firefly) and Adobe Express patterns
• The content logic layer that keeps outputs consistent:
• Prompt recipes / structured prompts
• Variant strategy (3 versions + rationale)
• Brand voice application
• Localization-ready copy behaviour
• Template-fit rules (character limits, safe zones, layout integrity)
• Operational quality: defining what "good" means, reducing regen loops, driving first-pass success

Not in scope:

• Building the full vendor capability stack end-to-end (Adobe Consulting handles the heavy lift)
• Marketer UI / Smart Brief product ownership

Responsibilities:

1. Translate agency outcomes into AI-enabled "recipes"
2. Audit current agency deliverables for NPIs and define:
• Inputs needed (product data/specs, claims, tone, persona, market)
• Output specs per use-case (IAB, RMN, A+ modules, annotated images)
• Non-negotiables (logos, legal lines, DISCLAIMERS, accessibility requirements)
3. Build generation playbooks - the system, not the generation itself - that reliably produce copy packs, lifestyle/close-up/ecosystem shots, and templated imagery variants (compositions via ingredients)
4. Partner with Adobe resources to implement and harden workflows
5. Co-design workflow behaviour: staged generation (copy first, heavy assets second), guardrails and fallback logic (missing data, model failure), cost controls (no expensive generation until copy is approved)
6. Validate outputs against HP standards and create a benchmark pack: pass/fail rubric, regen triggers, approval readiness
7. Quality, governance and continuous improvement
8. Own the loop: capture reviewer feedback (what failed and why), tune prompt recipes and variant logic, reduce failure modes over time
9. Drive measurable improvement in first-pass success rate, regen rate and QA fail reasons
10. Enablement - make marketers effective without prompt engineering
11. Produce simple, reusable enablement assets: "how to get a great output" guidelines (without "prompting"), example briefs, do/don't patterns, and a playbook per use-case

Required qualifications:

• 5+ years in creative production, creative technology or content systems (agency, studio or in-house)
• Hands-on experience with AI prompting and workflows for copywriting systems and design production workflows
• Strong working knowledge of the Adobe ecosystem (Firefly + Creative Cloud; Express template logic a big plus)
• Comfort with experimentation and rigour - able to run AI tests, compare outputs and document what works
• Able to work directly with Adobe teams and HP stakeholders without handholding

Strongly preferred:

• Experience with template-driven, at-scale production
• Familiarity with automation, even lightweight: structured prompt frameworks, metadata discipline, repeatable QA

First 90 days - deliverables:

• 3-5 priority use-cases (e.g. annotated images pack, screen-fill hero, SKU copy pack, short video cutdown)
• Benchmark pack, v1 generation playbooks (inputs -> outputs -> constraints -> guardrails), template-fit rules, and a feedback loop process with Adobe FDEs and HP reviewers
• Measurable reduction in manual rework, regen cycles and time-to-approval